The Grammy winner did get involved in one promotion that had fans send her pictures that she used in music videos tied to her tour. But that was the extent of her collaboration with the handset manufacturer. And with Thorsten Heins out as CEO, Keys was seen as a symbol of the old regime. New CEO John Chen has come into BlackBerry vowing to turn the beleaguered company around with a focus on the enterprise and emerging markets. With the focus away from consumers in the U.S. and Europe, Ms. Keys' name is no longer a selling tool for the company.
Alicia Keys and BlackBerry have parted ways