x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • BlackBerry 7 OS to remain supported for nearly two more years

BlackBerry 7 OS to remain supported for nearly two more years

Posted: , by Alan F.

Tags:

BlackBerry 7 OS to remain supported for nearly two more years
UPDATE: A BlackBerry spokesperson has reached out to let us know that the company doesn't have any specific plans with regards to when it's going to end support for BlackBerry 7 OS. In their words: "BlackBerry intends to support the BlackBerry operating system indefinitely. Any comments to the contrary are not correct."


Last quarter, of the 4.3 million phones sold by BlackBerry, 3.2 million were powered by the older BlackBerry 7 OS. That was a shock considering the lengths to which BlackBerry tried to promote its new BlackBerry 10 powered phones. BlackBerry has inked a five year deal with contract manufacturer Foxconn for the latter to design, produce and handle warehousing of low-end BlackBerry models for emerging markets. When it was rumored that the first handset to be released under this deal, the BlackBerry Jakarta, would not have a physical QWERTY and would be powered by BlackBerry 10, it seemed that BlackBerry was about to pull the plug on BlackBerry 7 OS.

But there is some good news today for those who favor the older BlackBerry 7 OS. Sunil Lalwani, the Managing Director of BlackBerry India, now says that BlackBerry 7 OS will be supported until December 2015. That means that the platform that contributed the lion's share of BlackBerry sales last quarter will still be around for nearly two years.

"The inherent new features of BB10 had to be clearly articulated to end-users, which wasn’t done well, leading to issues like inventory build-up of the Z10, but after cutting the price, sales have picked up again."-Sunil Lalwani, Managing Director, BlackBerry India

BlackBerry had to take a charge on an embarrassing amount of BlackBerry Z10 units as $960 million was written off in the second quarter. A further write down of $2.7 billion for unsold BlackBerry 10 units was taken in the third quarter. Lalwani said that BlackBerry did a poor job of showing potential buyers all of the features of BlackBerry 10, which led to the inventory write-offs. He does point out that since cutting the price of the Z10, sales have perked up.

After December 2015, the Managing Director says that BlackBerry will stop selling the older BlackBerry 7 OS powered models, and will offer deals to get owners of those BlackBerry models to exchange them for a BlackBerry 10 model. So if you love that QWERTY keyboard on the BlackBerry Bold 9900/9930, you have a couple of years left to pick one up. And no, Lalwani says that there is no sequel to the BlackBerry PlayBook tablet in the works.

"It’s been a difficult one year, but you only emerge stronger and learn what is your core strength based on which customer segments are still loyal to you. It’s not that we are not profitable anymore, but have taken several write-offs resulting in a hit on our books in the last one year. This was due to several reasons.

When we launched BB 10, it was a new platform built ground up to upgrade a decade old BB platform. The inherent new features of BB10 had to be clearly articulated to end-users, which wasn’t done well, leading to issues like inventory build-up of the Z10 but after cutting the price, sales have picked up again. In the last quarter, 60% of our revenue came from services and software – they generate higher margins. This is why, this year and beyond, services and software will be predominant focus for BlackBerry, and devices will be a pull through. We believe this strategy will be key to our turnaround and profitability in 2014, and we are extremely bullish about the future of BlackBerry."
-Sunil Lalwani, Managing Director, BlackBerry India

source: DNAIndia, N4BB via BerryReview

13 Comments
  • Options
    Close




posted on 02 Jan 2014, 12:02 2

1. Sesameopen (Posts: 106; Member since: 02 Aug 2013)


Still loving my bold 9930!

posted on 02 Jan 2014, 12:58

6. Droid_X_Doug (Posts: 5580; Member since: 22 Dec 2010)


I wonder what BB is going to do to the owners of BBOS7 devices who don't want to move off of their trusty old favorite? Shut them down? That would be the height of stupidity and would prove Chen to be just as stupid as all of his predecessors.

posted on 02 Jan 2014, 13:04

7. hunted (Posts: 312; Member since: 21 Sep 2011)


you know never their business until they succeed/fail

posted on 02 Jan 2014, 12:05

2. alpinejason (Posts: 262; Member since: 06 Sep 2011)


it looks bad for blackberry but i wish them the best

posted on 02 Jan 2014, 12:25 1

3. cornerofthemoon (Posts: 505; Member since: 20 Apr 2010)


Unforturnately Blackberry will only be around a year tops.

posted on 02 Jan 2014, 12:40

4. hunted (Posts: 312; Member since: 21 Sep 2011)


its good they are supporting old phones/os versions.

posted on 02 Jan 2014, 12:55 1

5. shrimpanzee (Posts: 15; Member since: 04 Sep 2013)


I'm actually considering getting a bold 9900 instead of my iphone 5s. I'm not sure why but I feel like getting the iphone 5s after the galaxy was a mistake. But I want a real qwerty keyboard I'm done with touchscreens until the galaxy s5.

posted on 02 Jan 2014, 14:29

10. camera531 (Posts: 127; Member since: 30 Jun 2012)


Why wouldn't you get the Q10 instead? It has an arguably better QWERTY and runs a much more modern and robust OS.

posted on 02 Jan 2014, 16:27

13. kaikuheadhunterz (Posts: 691; Member since: 18 Jul 2013)


If you need any consolation, I got a Nokia 206 after bricking my HTC One V trying to make it faster. I've grown to like that phone more and more (the lack of a microUSB port is both surprising and disappointing tho) and will most probably stick to it for a couple of years

posted on 02 Jan 2014, 14:06 1

8. Mxyzptlk (Posts: 3286; Member since: 21 Apr 2012)


Blackberry is dead. Anything further is just beating the dead horse.

posted on 02 Jan 2014, 15:38

12. apiskula (Posts: 565; Member since: 25 Jan 2013)


That crap will not even be around in two years

posted on 02 Jan 2014, 16:55

14. victory_zhou (Posts: 38; Member since: 03 Oct 2013)


Actually BlackBerry os 10 my group of people think it greater than android and some news I don't know whether it's ture says that bbos 10 will support windows exe. File shortly, so still keep a hope on bbos 10

posted on 02 Jan 2014, 17:15

15. E.S.1 (Posts: 289; Member since: 14 Sep 2013)


We can talk all we want but BlackBerry still makes the best business phones period.

Want to comment? Please login or register.

Latest stories