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Apple's 5.44" phablet orders pegged at only 10 million, due to the $280 sapphire display yield

Posted: , by Daniel P.

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Apple's 5.44
That elusive Apple phablet with a 5"+ display is likely to stay elusive for quite some time, if the latest rumors from China are to be believed. It's been rumored numerous times already that besides the 4.7" iPhone 6, Apple is in the endgame of outing a phablet with a 5.5" display. The current speculation pegs the screen size at exactly 5.44 inches, but says that Apple is still going for a display made of sapphire crystal with it. This material is extremely light and durable, and Apple recently acquired enough furnaces to produce 200 million of those tough panels

The problem is with yield and cost, though. It's one thing to use sapphire for the camera lens, and the home button on an iPhone, and another to make the whole screen of the iPhone 6 out of the crystal, for example. When we add the alleged Apple phablet in the mix, with its even larger panel, yield and cost might become prohibitive for the usual gross margin that the company commands. Therefore, the publication says, Apple is planning to produce just 10 million of those 5.5" phablets over the lifetime of the undertaking. A single sapphire screen of this magnitude, they argue, is slated to cost the whopping $280, more than the cost of the whole current iPhone itself. Thus, Apple has to charge a premium to maintain margins, and the sales of the phablet aren't projected to amount to more than 10 million. 

There are already issues with the yield of these panels, it seems, so the 5.5" phone is unlikely to be introduced with the 4.7" mainstream iPhone 6, but might enter the fray early next year instead, if we believe another rumor. In any case, it looks like things in iOS land are starting to get big, literally, and the whole one-handed operation paradigm of Steve Jobs that led to the original iPhone, is soon going to be thrown out of the window. We probably have the proliferation of Android handsets to thank for that, as those have long crossed the 6" mark even.

source: MCA via G4Games

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posted on 06 May 2014, 08:45 11

1. ArtSim98 (Posts: 3326; Member since: 21 Dec 2012)


64 GB version gonna cost 1400€

posted on 06 May 2014, 08:54

6. ihavenoname (Posts: 1522; Member since: 18 Aug 2013)


Remeber how much 128gb Macbook Air costs... No, won't be over 1k. They are even most likely going after customers who buy Note series. But definitely it's gonna be expensive.

posted on 06 May 2014, 08:58 2

7. ArtSim98 (Posts: 3326; Member since: 21 Dec 2012)


Will still be more than 929€.

posted on 06 May 2014, 09:04 1

9. ihavenoname (Posts: 1522; Member since: 18 Aug 2013)


Well, I can see €999 for 64gb possible. Whatever brand, OS, specs, IMO that's WAYYYYY too much for a smartphone.

posted on 06 May 2014, 09:07 4

10. ArtSim98 (Posts: 3326; Member since: 21 Dec 2012)


Yup. When people realize they could get a OnePlus One and a decent Ultrabook or high end tablet, they will go crazy.

posted on 06 May 2014, 13:10 5

33. Finalflash (Posts: 1912; Member since: 23 Jul 2013)


No they won't, you keep thinking the market for iPhones consists of sane, logical people who think at margin. Well the market for iPhones is anything but that, and so no one will go crazy. The tech press will wag its tail and eat it right up. The fanboys will spin history and spin reality, or whatever needs it, to fit their mindset and justify their zealotry. The industry will once again take a step back trying to emulate a company that is long past its prime but makes more money than them because they have religious cultists buying their stuff without question for 5 times the cost. This is just how tech will progress until someone comes up with the next revolution.

posted on 06 May 2014, 15:17 1

40. Napalm_3nema (Posts: 1275; Member since: 14 Jun 2013)


"5 times the cost"? Tell me, Mr. "Definitely Not An Overzealous Android Cultist," what phone is on par with the iPhone at half the cost, let alone 20% of that cost? Maybe there is an MBA or MBP competitor that is half the cost, let alone 20% of the cost, of either machine?

It seems to me as if the primary metrics in your purchasing decisions number two: Is it cheap, and does it run Android? Seems like a dark world to live in, to me, where choice is only afforded to those who live in your G-Cave.

Would you like me to grab you some ice? It seems your Kool-Aid has gotten warm.

posted on 06 May 2014, 16:49 3

42. wolfsaviorzx (unregistered)


Iphone has had weaker specs all around than Samsung/LG/Sony Phone of the same year for last 5 years at least and it cost more with no upgradable SD Card. Some guy wanted to marry his Mac Computer, iCult are freaks of nature.

posted on 06 May 2014, 10:07 2

19. InspectorGadget80 (Posts: 6740; Member since: 26 Mar 2011)


na it would be higher than that price tag.

posted on 06 May 2014, 08:47

2. dontneedtoknow (Posts: 152; Member since: 17 Feb 2014)


I have a feeling it will be atleast 299 on contract for 16 GB. I hope it's just not stretched iPhone and also hope sapphire screen will be as good as it sounds like

posted on 06 May 2014, 13:36

34. SirHamm (Posts: 13; Member since: 30 Jul 2012)


$399*

posted on 06 May 2014, 08:48 5

3. Antimio (Posts: 279; Member since: 11 Nov 2013)


"Thus, Apple has to charge a premium to maintain margins"
As usual... Mother of expensive!

posted on 06 May 2014, 08:49 1

4. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Lmao throw Steve job out the window

posted on 06 May 2014, 08:52

5. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Wonder how much it cost Sony for there Dragon trail glass...

posted on 06 May 2014, 14:23

35. TheGenius (Posts: 339; Member since: 06 Mar 2014)


Dragon trail is cheaper than gorilla glass I guess.!

posted on 06 May 2014, 18:26

50. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Dragon trail is better than gorilla

posted on 06 May 2014, 09:03 6

8. alrightihatepickingusernames (Posts: 441; Member since: 29 Dec 2013)


I remember hearing that Apple might use a thin sapphire coating instead of full on sapphire for this reason. With Apple's profit margins I doubt they could even get hardcore Apple fans to buy this thing when a single component costs that much. And when the new iPads come around? Oh boy.

posted on 06 May 2014, 16:51 1

43. wolfsaviorzx (unregistered)


iCreditCard iBankruptcy iObey. Apple fans are a cult they will do whatever it takes to come to their corporate overlord's defense.

posted on 06 May 2014, 18:35

51. dontneedtoknow (Posts: 152; Member since: 17 Feb 2014)


Actually most apple user I talk to are sane. I think you live in some crazy world!

posted on 06 May 2014, 09:08 6

11. CX3NT3_713 (Posts: 2010; Member since: 18 Apr 2011)


A apple phablet, could kill off the note series.. Now a days, non one cares about a stylus..

posted on 06 May 2014, 09:12 16

12. Amw86 (Posts: 21; Member since: 14 Oct 2013)


Thank you Lord, I don't know how any of us would form opinions without you.

posted on 06 May 2014, 09:43 4

15. Sauce (unregistered)


without the Lord?

posted on 06 May 2014, 09:27 4

13. ArtSim98 (Posts: 3326; Member since: 21 Dec 2012)


LOLOL. This will just add some more icons :)

posted on 06 May 2014, 09:45 3

16. Sauce (unregistered)


LOLOL and billions more dollars into the hands of the richest most profitable most wealthiest tech, or should I say smartphone company, in the world :)

posted on 06 May 2014, 11:51 3

25. ArtSim98 (Posts: 3326; Member since: 21 Dec 2012)


So? You want to give your money to them just to get more icons?

posted on 06 May 2014, 12:03 1

26. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


apple, microsoft and facebook are creepy companies followed by sh-eee-p, I just love how Samsung is eating them up. :)

posted on 06 May 2014, 15:14 1

39. Sauce (unregistered)


Funny, because what it really comes down to is WHY the "sh-eee-p" don't leave their farm. Apple, Microsoft, and Facebook must be doing something right. As for Samsung, or the herding dog, they always get replaced when they can't get the sheep to budge.

posted on 06 May 2014, 16:52

44. wolfsaviorzx (unregistered)


At least Microsoft doesn't have an obsession of keeping other hardware makers from touching their OS like Apple does. But yeap Linux/Opensource FTW.

posted on 06 May 2014, 10:08 4

20. InspectorGadget80 (Posts: 6740; Member since: 26 Mar 2011)


How can it? The NOTE Series is far less expensive if they make a iphablet it will be the most over price phone ever.

posted on 06 May 2014, 11:35

23. CX3NT3_713 (Posts: 2010; Member since: 18 Apr 2011)


True that, as mentioned in the article

posted on 06 May 2014, 12:45 1

31. SamDroid (unregistered)


Don't forget that these phones will be on contract so...yeah, they might get a lot of profit

posted on 06 May 2014, 17:56

48. InspectorGadget80 (Posts: 6740; Member since: 26 Mar 2011)


may be the most expensive contract price 399$ for 2 yr

posted on 07 May 2014, 06:14

57. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


So wrong DUUUUDE.... EVEN IF Apple released an iPhablaWannabe, it would never offer the software or features available on the Note 3 (or Note 2); it would just be an oversized iPhone or an undersized iPad - either way it would still be one OVERPRICED iDuD with the same ole BORING (I wanna slit my wrists) obsolete features. I can accomplish the same by gluing two iPhone 4S'sss together.

posted on 06 May 2014, 09:33

14. AfterShock (Posts: 2985; Member since: 02 Nov 2012)


They'll make their profit, one way or another off users.
Probably force carriers to subsidize over three or four years on contact to end users.

posted on 06 May 2014, 13:08

32. alrightihatepickingusernames (Posts: 441; Member since: 29 Dec 2013)


Oh god that would be a vile trend for Apple to start.

posted on 06 May 2014, 19:20

53. Droid_X_Doug (Posts: 5955; Member since: 22 Dec 2010)


If they can't get the carriers to bite on a higher entry price, the next step is a longer term for the contract. I think Canada has three year contract terms as one example. One way or another, Apple is trying to iScrew the customer.

posted on 06 May 2014, 09:48

17. redmd (Posts: 911; Member since: 26 Oct 2011)


Interesting. I like Apple for their small sizes.

posted on 06 May 2014, 10:01 5

18. 0xFFFF (Posts: 3750; Member since: 16 Apr 2014)


This is great. I hope Apple continues to price themselves out of the mainstream mobile device market.

posted on 06 May 2014, 11:01 5

21. Droid_X_Doug (Posts: 5955; Member since: 22 Dec 2010)


That is one reason for Android and WP gaining market share.

posted on 06 May 2014, 16:54

45. wolfsaviorzx (unregistered)


Choice + Freedom > iCult. It's only a matter until history will repeat itself, just like with computers. Apple's days are numbered and the iWatch won't save them.

posted on 06 May 2014, 17:57

49. InspectorGadget80 (Posts: 6740; Member since: 26 Mar 2011)


Wish they would get out of the mobile market. All they do is sue everyone. They want to CONTROL THE MOBILE industry.

posted on 06 May 2014, 11:06 8

22. Planterz (Posts: 1086; Member since: 30 Apr 2012)


So with Apple's price inflation, what will this phone ultimately cost? $1500 for the 16gb model? $2000 for the 64gb?

posted on 06 May 2014, 12:27 1

30. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


I cant wait to see the price....and how Apple is going to justify it....

Surprise us Apple and make it cost similar to current phones.

posted on 06 May 2014, 14:26 2

36. TheGenius (Posts: 339; Member since: 06 Mar 2014)


Nah.. they'll just give it an insanely high price tag and then make you believe that this is prefect amount that you should be paying for such a beautiful and powerful device that has an extra row of icons.!

posted on 06 May 2014, 16:55 1

46. wolfsaviorzx (unregistered)


But but but dat Retina Display though.

posted on 06 May 2014, 11:42 3

24. corporateJP (Posts: 1844; Member since: 28 Nov 2009)


Apple.

Fail.

posted on 06 May 2014, 12:05

27. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Can't even produce a phablet, and when they do it'll be out of reach, really I'd rather get a flagship droid or wp along with a high end tablet and still have money left,

posted on 06 May 2014, 12:19 1

28. Ninetysix (Posts: 1680; Member since: 08 Oct 2012)


R u m o r.

posted on 06 May 2014, 12:24 2

29. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


yes, I know .. but knowing apple and knowing greed and sh-ee-p costumers .. well you get the picture ..

posted on 06 May 2014, 14:44

37. attagent (Posts: 2; Member since: 09 Sep 2013)


People who's owns a ferrari doesn't ask about price, just quality, those persons iphone phablet was disigned for.

posted on 06 May 2014, 15:01 2

38. alrightihatepickingusernames (Posts: 441; Member since: 29 Dec 2013)


No, when a company produces ten million of a product it's definitely not for the one percent. A lot of customers would like to think they're society's elite but it's just not true.

posted on 06 May 2014, 16:38

41. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


When you say quality....that can have different meanings...

Quality of components, materials...or quality as in more reliable....

I remember when BMW's had more issues than Toyota, Nissan, Honda, etc.

In those cases...which is quality to you......and that will tell yourself what type of person you are, what you want most.

Me...I want dependable, reliable over premium materials....

posted on 06 May 2014, 16:57

47. wolfsaviorzx (unregistered)


Ferrari is usually owned by another brand (I know ford owned it for awhile but they sold it to increase profit margins) because it's not really profitable. It's more of marketing move. Problem with Apple they don't have affordable phones and with Freedom + Choice of Android. Apple will be completely destroyed by Android.

posted on 06 May 2014, 19:06

52. muhsen (Posts: 268; Member since: 07 Jun 2012)


Off topic : Ford never owned ferrari. There was some talk long ago but nothing came out. Fiat does own ferrari and recently owns chrysler/jeep. Anyway, ferrari sales increase every year and bring some profit to fiat so do iphone sales with Apple.

posted on 06 May 2014, 19:49 1

54. antonioli (Posts: 188; Member since: 08 Sep 2013)


Ok, I'm selling my car to buy it. Is anyone interested to buy?

posted on 06 May 2014, 20:46

55. techperson211 (Posts: 710; Member since: 27 Feb 2014)


Closer to becoming an ipad mini. And they'll call it innovation. Wow. Really amazing. And the best part of it. is just you can download apps so that your small brother/sister/child can play with it. While you just use it to call and text and Bragg to your friends that you have ifruit. How happy.

posted on 07 May 2014, 06:16

58. JunitoNH (Posts: 986; Member since: 15 Feb 2012)


And the Galaxy Tab, entire series, and Nexus 7 don't look like phones?

posted on 06 May 2014, 21:55

56. networkdood (Posts: 6326; Member since: 31 Mar 2010)


I kind of feel bad for anyone buying this iPhablet wannabe - it will still be smaller than many Android devices and cost so much more - 299 2 yr price - probably 899 at full price...when will these people ever learn...

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