The use of mobile devices to shop on Black Friday was up 9% over last year and now accounts for 37% of shopping traffic and 21% of online sales. Perhaps it is the bigger screen, but more sales were conducted on tablets (13.2% of the total) than smartphones (7.8% of sales). According to IBM, the average order placed on an iOS device rang up as $131.34, 18% more than the average Android sale of $111.35.
Apple's iOS devices also accounted for 26% of all mobile traffic on Black Friday compared to the 11% that came from Android. Windows Phone and BlackBerry did not generate enough traffic for IBM to provide figures for the two platforms.
source: IBM via AppleInsider