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Apple builds prototype VR headsets as it puts together a team for this "cool" technology

Posted: , by Alan F.

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Apple builds prototype VR headsets as it puts together a team for this
Apple is looking for its next big product. The tech titan could report lower year-over-year iPhone sales this quarter for the first time in history. Apple iPad sales keep declining, and Apple has yet to break out sales of the Apple Watch. With all of this in mind, a report published today says that Apple has already produced prototypes of VR headsets as it explores Virtual Reality as a possible market to enter. As far back as 2013, Apple filed a patent for a VR headset.

The report adds that Apple built a secret team made up of experts in both virtual and augmented reality. This includes employees taken from companies that Apple has acquired, and some who were snagged from firms like Microsoft and Lytro. And the Financial Times has reported that Apple has hired leading VR researcher Doug Bowman, who was studying things like VR interfaces as the Director of the Center for Human-Computer Interaction at Virginia Tech. In addition, Apple has reportedly purchased Flyby Media. This is a company that allows mobile devices to scan real world objects, and add them to a virtual collection.

During Apple's conference call on Tuesday, CEO Tim Cook called VR a cool technology that has some interesting applications. With that in mind, it appears that Apple will be joining other tech companies like Samsung and Facebook. The latter's Oculus Rift model will start shipping to consumers in March. The latter is powered by PCs that contain powerful GPU chips. Priced at $599, this headset is at the high end compared with Sammy's Gear VR. which is powered by certain Samsung handsets and is priced at $99.99.

source: CNBC via SeekingAlpha

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posted on 29 Jan 2016, 21:57 12

1. MrElectrifyer (Posts: 2614; Member since: 21 Oct 2014)


Watch out for them VR lawsuits Oculus, Samsung and HTC...

posted on 29 Jan 2016, 22:54 8

12. BradyCrack (Posts: 612; Member since: 29 Dec 2015)


Lol, no I bet they copied Apple first! LMAO

posted on 30 Jan 2016, 00:50 4

24. submar (Posts: 442; Member since: 19 Sep 2014)


Right after apple give it a "cool" name

posted on 30 Jan 2016, 18:15 2

46. cheetah2k (Posts: 1539; Member since: 16 Jan 2011)


"iSee", iView, iVR, iDickhead here we come lololololol

posted on 29 Jan 2016, 22:02 20

2. TechieXP1969 (Posts: 9532; Member since: 25 Sep 2013)


Apple pull out your photocopiers. Time to copy another Android OEM.
Apple's board room:

Stockholders: Apple sales are falling next quarter
Cook: I know
Stockholders: Hurry an do something about
Cook: We are doing our best
Stockholders: Its not good enough!
Cook: We are trying!
Stockholders: Try harder!
Cook: What do you suggest?!
Stockholders: We need the "next big thing".
Cook: Copying Samsung again will make us look bad
Stockholders: Not to our customers.
Cook: Well we can do VR
Stockholders: Its been done
Cook: Yes! But not with an iPhone
Stockholders: True! Go on...
Cook: See Samsung isn't going to be supported like us by devs or blog sites. Everything Samsung does is a gimmick until we do it.
Stockholders: True! Go on...
Cook:So we will add a 4K display for a special model of the iPhone 7 just for that.
Stockholders: Samsung has several phones that support VR without a 4K display
Cook: Then we will do it first and the fans will love us again and it will sell like hotcakes
Stockholders: Good idea Cook
Cook: Yes!?
Stockholders: Call Oculus and do a behind the Samsung's back deal
Cook: We can't. Samsung has a contract with them!
Stockholders: Find a way or else we will make your stock fall even lower before the next iPhone or iPad is released
Cook: Yes MASTERS!
Stockholders:Find a way to make it happen, or we will beat you until you have rainbows falling out your azz!
Cook: Yes MASTERS. Just to warn you, VR hasn't taken off yet. The tech is still fragile.
Stockholders: Its ok, even if we release a half-assed implemented VR piece of crap, like we did 3D Touch, people will praise it. All we have to do is make it slightly different and it will be called innovative and cool. Now go and create the iPhone 7 VR.
Cook: Yes! Masters!!!!
Stockholders: Make us money or you're out of here "honey".
Cook: Yes MASTERS!!!!!

posted on 29 Jan 2016, 22:06 12

3. artificialintelligence (Posts: 154; Member since: 05 Dec 2015)


you have way too much time on your hands

posted on 29 Jan 2016, 22:25 16

7. TechieXP1969 (Posts: 9532; Member since: 25 Sep 2013)


Yes. Its night time. I'm buzzed, I'm happy and I'm doing the stuff certain fans do just to piss people off. Why can't I do it? After all I am being just like them, not from the other side.

I was just joking anyways. Hwoever, even though I was joking, I did say some true things.

See things like wireless charging, fingerprint readers, resonant inductive charging, force touch and more have all appeared on Android devices before now. But blogs sites seem to have a gag order for not being n=mention with the same sensationalism as when Apple does it.

Also, PA did an article on Qualcomm working on bringing inductive charging to Android via SnapDragon 8xx, and not one of the usual Apple fanbois made one post on how cool it was. As soon as an Apple article appears showing the same info, they all rose out of the ground and praising it and saying how this is going to be a game changer.

I dont care what you think or them either. What I would like is for PA to give credit equally when new tech is available on whatever platform. Because that is what honest reporting is all about. People who love tech will still read about it an comment.

http://www.phonearena.com/news/Qualcomms-new-WiPower-technology-brings-wireless-charging-to-all-metal-smartphones_id72071

Here is a link as my proof. Notice you dont see Darkkjedi, MXY, Unordinary, NCTX77 and all teh other Apple article trolling clones make one single comment.

Yet you go here and the same tech is called "cutting edge".

http://www.phonearena.com/news/iPhone-7-reported-to-have-cutting-edge-wireless-charging-technology_id77818

Look how all the cronies of Apple come pooring in with their bull. Look who's there. 50% of the comments are NCTX77, Darkkjedi, Alik, Unordinary and many others of the Apple peanut gallery who spread hate and fodder in Samsung articles and love and roses for Apple. Yet its the same technology.

Alik made at least 10 comments that were 100% wrong.

Yes I love tech and yes I make time to enjoy it. The only thing I love more than tech is my family.

I dont care who does it first, I dont care about the claims of who does it best. What I do care about is honest reporting and non-biased information. I hate fanboys period. They are disgusting lowlife pieces of crap. Because instead of just enjoying all tech equally and just enjoying the benefits to consumers, they rather starty flame wars and like total pompus pricks for no reason other than to antagonize others who dont see things their way.

They all make really good imperfect products where some shine in some regards and fail in others. But not Apple!

Anyway back on topic. I tried a Oculus VR headset with my ex-Edge+. Its cool but I wasnt impressed. I was more impressed with what Microsoft showed with what appeared to be a live action game you can play with real object in your room. I forgot what it was called, but it was true VR that doesnt require a phone at all.

VR has never big a big deal.

posted on 29 Jan 2016, 22:42 12

10. maherk (Posts: 3539; Member since: 10 Feb 2012)


Man seriously? You do know that 99.9% of your posts gets ignored because no one wants to read bunch of articles under the main article?
And that joke was lame as sh!t!

posted on 30 Jan 2016, 00:13 8

21. Astonvan (Posts: 237; Member since: 14 Aug 2015)


How can you be sure that no one reads his comment. Do you know everyone that vists phonearena :p

posted on 30 Jan 2016, 05:13 8

30. Plutonium239 (Posts: 1048; Member since: 17 Mar 2015)


I read though his comments completely all the time. Otherwise I can't know if I agree with what he said and give him a thumbs up.

posted on 30 Jan 2016, 05:19 3

32. lyndon420 (Posts: 4143; Member since: 11 Jul 2012)


I maybe read half of them when they get this lengthy...some of the beginning and a bit of the conclusion. Sorry techie.

posted on 30 Jan 2016, 00:21

22. ibend (Posts: 4248; Member since: 30 Sep 2014)


I only read his first and last paragraph.. did that count as ignoring him? :p

posted on 30 Jan 2016, 04:42 4

28. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


Post of the day my dude. +1

posted on 30 Jan 2016, 20:23

48. keithtae (Posts: 400; Member since: 25 Mar 2015)


I always read his comments. Your problem?

posted on 29 Jan 2016, 22:49 1

11. BradyCrack (Posts: 612; Member since: 29 Dec 2015)


I don't care, I think it's just good that Apple is catching up. All of this could be explained in a paragraph. People like you seem to hate Apple catching up.

posted on 29 Jan 2016, 23:06 5

15. nctx77 (Posts: 1868; Member since: 03 Sep 2013)


Dude, you are obsessed with Apple! You write a book on how much you hate them every night! Your hate shows me that Apple is doing their thing. When you stop talking about them, Apple must be doomed!

posted on 30 Jan 2016, 18:19 2

47. cheetah2k (Posts: 1539; Member since: 16 Jan 2011)


Did he mention any Apple hate? Man you can't read, or maybe you don't speak English and use Google Translate. Go back to grade 1 and learn again.

posted on 30 Jan 2016, 20:27

49. keithtae (Posts: 400; Member since: 25 Mar 2015)


How can I give you a cookie Mr.?

posted on 29 Jan 2016, 23:15 5

16. InsertUsernameHere (Posts: 402; Member since: 31 Aug 2014)


You're always on Apple articles with your long essays about you claiming to hate them, lol. Did Tim Cook fire you from your janitor position at Apple?

posted on 30 Jan 2016, 04:43

29. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


LMAO!

posted on 30 Jan 2016, 08:49 4

39. ameran (Posts: 271; Member since: 04 Dec 2013)


Hi TechieXP1969,
I agree with everything you said. Your joke was funny and I enjoyed reading it too. Good job.

posted on 29 Jan 2016, 22:23 6

5. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


That was so stupid, and to think, you put time and effort in that dumb ass post.

posted on 30 Jan 2016, 07:26 1

37. NoToFanboys (Posts: 1329; Member since: 03 Oct 2015)


They should add a character limit to comments, no?

posted on 30 Jan 2016, 11:31 1

43. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


At least for him.

posted on 29 Jan 2016, 22:25

6. Napalm_3nema (Posts: 2158; Member since: 14 Jun 2013)


What the article fails to mention, but the report does not, is that Steve Jobs had a team doing this in the early 2000s, but they shelved it because the technology wasn't mature enough yet. Try again.

posted on 29 Jan 2016, 22:41 5

9. maherk (Posts: 3539; Member since: 10 Feb 2012)


Oh please!!

posted on 29 Jan 2016, 23:04

14. Napalm_3nema (Posts: 2158; Member since: 14 Jun 2013)


http://www.ft.com/cms/s/0%2Fd9d3b86c-c67f-11e5-808f-8231cd71622e.html#axzz3yel8ZhGq
8th paragraph.

posted on 29 Jan 2016, 23:30 9

18. maherk (Posts: 3539; Member since: 10 Feb 2012)


Come on, like we don't know Apple and these old antics. Whenever something succeed and starts receiving attention, we here that Jobs was working on it but decided to leave it for later.

posted on 30 Jan 2016, 20:29

50. keithtae (Posts: 400; Member since: 25 Mar 2015)


Just like the oled screen, where the mighty Apple claimed that they have been working on it secretly for "years". Yea yea yea, whatever aple.

posted on 29 Jan 2016, 23:55 5

20. willard12 (Posts: 1624; Member since: 04 Jul 2012)


You have a great point. But, the fact that slide to unlock existed (and the technology was mature) didn't exactly stop Apple from suing companies over it and receiving bans.

Also, mobile payments, fingerprint scanners, chamfered edges, and the color rose gold all existed before 2 years ago. They weren't just things some CEO had guys working on. But you would never know if you read some of the comments when any company other than Apple used them.

Do you honestly think that if Samsung would have come out with a VR headset after Apple there would be world-wideal praise. Forget PA commenters, other sites would have a series of articles called "Samsung Copies Apple's Latest Killer Device."

posted on 30 Jan 2016, 04:10 1

27. jroc74 (Posts: 6004; Member since: 30 Dec 2010)


Wow........ some tech that a company dabbled in, thought about bringing to market....just like damn near every other company that deals with technology.

One could pull up similar info for MS, Nintendo, Sony, Samsung, LG, etc, etc.

And I would bet MS also had some ideas around that time they shelved.

posted on 30 Jan 2016, 02:52

25. Iodine (Posts: 1324; Member since: 19 Jun 2014)


If Apple is working on next big thing, they will take a good few years to make it well executed, even if stockholders would burst in frustration that Apple isn't going to a market of juice makers they predicted they will go in.

And if there is something that Apple doesn't want to listen to much, it's stockholders so Apple is investing tens of billions to buy itself off the market.

posted on 30 Jan 2016, 08:40 1

38. k4ever (Posts: 156; Member since: 08 Oct 2014)


LOL! Sounds like what Apple did with large screens, 3rd party keyboards, 3d Touch (as you mentioned), and card view (look it up, stolen from Palm/HP WebOS), just to name a few technologies that Apple stole/innovated. Just make sure you remember this line from the article " it appears that Apple will be joining other tech companies like Samsung and Facebook." You and I need to remember it because I can almost guarantee you that once Apple releases their half-assed version of VR, most of the articles on the tech blogs will be about how Apple invented VR.

posted on 29 Jan 2016, 22:22 1

4. darkkjedii (Posts: 20628; Member since: 05 Feb 2011)


Get in the game Apple, this is gonna take off. The ones I tried at CES were awesome. PA did any of you guys try the one that simulates being in a club dancing?

posted on 29 Jan 2016, 22:27 2

8. AkoSiKuting (banned) (Posts: 88; Member since: 09 Dec 2015)


Love apple from the bottom of my heart :)

posted on 29 Jan 2016, 22:59

13. vincelongman (Posts: 4248; Member since: 10 Feb 2013)


This is great
Hopefully Apple will finally start putting high end dGPU in their MacBooks and iMacs
Or at least make an eGPU dock

posted on 29 Jan 2016, 23:17 10

17. waqarzec (Posts: 52; Member since: 09 May 2013)


Now isheep will go mad that the only VR created is the iVR .
s**t apple when almost all the major OEMs has released VR ,you will release after looking and getting something from all and will do some tweaking and rename it as "INNOVATION".

posted on 29 Jan 2016, 23:51

19. BradyCrack (Posts: 612; Member since: 29 Dec 2015)


Stfu you being stupid.

posted on 30 Jan 2016, 02:53

26. Iodine (Posts: 1324; Member since: 19 Jun 2014)


Who cares for the other OEM's sandbox experiments... They are just waiting for what Apple will come up with.

posted on 30 Jan 2016, 07:24 6

36. HouTexan (Posts: 439; Member since: 08 Jan 2012)


Actually, that's what Apple does, loser.

posted on 30 Jan 2016, 00:22 1

23. Martineverest (Posts: 268; Member since: 27 Oct 2015)


It will be difficult to unseat. Facebook and Microsoft in vr and ar sector respectively

posted on 30 Jan 2016, 05:23

33. Plutonium239 (Posts: 1048; Member since: 17 Mar 2015)


Using the hololens with an Xbox would be awesome, imagine enemy fire coming right out of your screen and landing right next to you and sounding like it.

posted on 30 Jan 2016, 05:31

35. vincelongman (Posts: 4248; Member since: 10 Feb 2013)


Dont think so
Valve/HTC and Sony have already basically unseated Facebook in VR

Will be interesting to see how VR plays out
I reckon Sony will be dominating in terms of market share
Valve/HTC and Oculus will be equal in terms of best UX

And I could see Hololens and Google Glass both dominating AR, since they are for different purposes

posted on 30 Jan 2016, 11:21

42. Plutonium239 (Posts: 1048; Member since: 17 Mar 2015)


Google Glass, thus far has been a monumental failure and rejected by general society, with devices created just to interfere with the glass....

posted on 30 Jan 2016, 15:27

44. vincelongman (Posts: 4248; Member since: 10 Feb 2013)


Well its not like Hololens has monumental success yet
The AR space it still wide open

Google rushed out a product far too earlier
It will be interesting to see how the next version is

posted on 31 Jan 2016, 11:34

55. Plutonium239 (Posts: 1048; Member since: 17 Mar 2015)


Googled rushed out an insanely expensive product with antiquated hardware... The hololens has already generated far more interest than the google glass and it is using new technology. Additionally developer support for the glass was lacking whereas the hololens runs Windows 10, which has no lack of applications.

posted on 30 Jan 2016, 05:13 1

31. obedchuni (Posts: 159; Member since: 16 Jun 2014)


well Apple should now focus on VR, they have earned enough from iphones and ipad leaving techieXP father in the dust, why not new product, after all Apple is a company that only puts it hand when the technology is fully mature. go go apple....

posted on 30 Jan 2016, 05:27

34. Plutonium239 (Posts: 1048; Member since: 17 Mar 2015)


VR technology is not mature. 4K panels are not yet cheap enough, especially those of small enough size to put in front of you eyes(one 4k panel for each eye). Not to mention the GPU and CPU you need to drive the 4k displays. It becomes much more expensive than most people are willing to accept for this VR capability.

posted on 30 Jan 2016, 09:15 2

40. jibraihimi (Posts: 755; Member since: 29 Nov 2011)


Get ready for the world's most expensive vr yet.......but it will sell like hotcakes......

posted on 31 Jan 2016, 06:15

53. 47AlphaTango (Posts: 289; Member since: 27 Sep 2015)


Oh... Are you sure it will gonna be expensive?

posted on 30 Jan 2016, 09:45 1

41. xondk (Posts: 1290; Member since: 25 Mar 2014)


Apple VR, ugh, and it will probably be heralded as the best VR around, unless Apple radically changes their approach and opens their platform, why would people get Apple VR a very closed platform, much more so then vive and oculus.

posted on 31 Jan 2016, 06:14

51. 47AlphaTango (Posts: 289; Member since: 27 Sep 2015)


But remember. Apple has developers! And when they have developers. They tend to release a lot of apps in a span of months. Samsung may have VR. HTC also have a VR. While google has cardboard box. But how many developers they have in making apps for the VR?

posted on 31 Jan 2016, 08:10

54. xondk (Posts: 1290; Member since: 25 Mar 2014)


Quite a few last I checked? so yeah, unsure what you are referring to this, saying the whole thing with Apple has developers? Android has a freak ton of developers as well? but they don't count because a lot of them are creating free apps?

Don't you see it as a possible advantage?

posted on 30 Jan 2016, 15:38 2

45. RoboticEngi (Posts: 635; Member since: 03 Dec 2014)


Icopy once again....

posted on 31 Jan 2016, 06:15

52. 47AlphaTango (Posts: 289; Member since: 27 Sep 2015)


Who cares?

posted on 31 Jan 2016, 22:18

56. oozz009 (Posts: 517; Member since: 22 Jun 2015)


Hmm I can see Apple doing VR very well. I can already imagine all the apps that it will have. Developer support will be strong and they will promote VR for educational purposes and gaming and more! However, I can also imagine Apple's crazy price tag: 1200$ - 2500$ and above:D Each additional app around 49.99$ Scary!

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