The report adds that Apple built a secret team made up of experts in both virtual and augmented reality. This includes employees taken from companies that Apple has acquired, and some who were snagged from firms like Microsoft and Lytro. And the Financial Times has reported that Apple has hired leading VR researcher Doug Bowman, who was studying things like VR interfaces as the Director of the Center for Human-Computer Interaction at Virginia Tech. In addition, Apple has reportedly purchased Flyby Media. This is a company that allows mobile devices to scan real world objects, and add them to a virtual collection.
During Apple's conference call on Tuesday, CEO Tim Cook called VR a cool technology that has some interesting applications. With that in mind, it appears that Apple will be joining other tech companies like Samsung and Facebook. The latter's Oculus Rift model will start shipping to consumers in March. The latter is powered by PCs that contain powerful GPU chips. Priced at $599, this headset is at the high end compared with Sammy's Gear VR. which is powered by certain Samsung handsets and is priced at $99.99.
source: CNBC via SeekingAlpha