Americans use Facebook's mobile site and apps more than its regular site
While it doesn't seem like a big deal, the rise of the mobile site and the accompanying apps could lead to a drop in revenue for Facebook at a time when investors are going to want to see growth in the company to justify its stock price. On its regular site, Facebook shows 4 to 7 ads per page. But on the mobile site and on the apps, there are only a few ads shown daily. This means that the more people that switch to using the social network from their smartphone, the lower the amount of ad revenue that Facebook will collect. In fact, in its prospectus sent to potential investors in Facebook's stock, the company noted that the higher the number of mobile users, the worst its business is doing.
Facebook members on the go can do everything from their handset that they could do with the regular site. 78 million Americans age 18 or older use the mobile Facebook site and they spend 7.3 hours per month using it. 160 million Americans access the social network from its regular web page, using it for an average 6,5 hours per month.
Since Facebook CEO Mark Zuckerberg didn't want the mobile site to be full of banner ads that take up most of the screen, Facebook decided to offer Sponsored Stories. These are stories that might have appeared on your news feed, but is more prominently listed in exchange for advertising dollars. These started showing up in March, but the number of these stories has been kept down so as not to annoy mobile Facebook users. The problem here is that this lowers the revenue that the company so badly needs now that it has Wall Street as its master.
source: comScore via TechCrunch
1. Bluesky02 posted on 12 May 2012, 14:56 2 2
4yrs ago i said smartphone is the future. And i was right, look where we are now.
2. Tsepz_GP posted on 12 May 2012, 16:03 1 2
Personaly use FriendCaster on my GS2 for Facebook, i like its push notification and pop up system.
I view the full site on my GT10.1 now and then, i just cant see myself spending more than 30mins on the site, i prefer FriendCaster. :)
3. greenrolaids posted on 12 May 2012, 17:13 1 0
just make sure when you use wifi and you are on face book you go into facebook settings and enable https.. if not, then people running the program FACENIFF on android can easily hack into your facebook with total control.
This goes for using laptops on wifi and facebook as well.
4. Jonathan41 posted on 12 May 2012, 17:39 3 0
This isn't surprising. More people have Smartphone and feature phone that are capable of using the Facebook's mobile site/apps then there are people who have access to a Computer where they can freely go on Facebook. Some people don't even bother buying a computer at all an if they do they still may not a internet access on their computer. Also it's more likely that a person is near their phone when they want to visit Facebook.