Besides the discount, those who order the Moto X from the Moto Maker site also receive a free Motorola Skip. This is a clip that you can attach to your belt that offers NFC connectivity and allows you to unlock your Moto X with a touch of the phone to the Skip. The accessory normally ships for $19.99. And speaking of shipping, it is free when you order your handset from the site.
The Motorola Moto X is chock full of features such as touchless controls which allow you to access Google Now with just your voice, the 10MP Clear Pixel camera that opens with a twist of the wrist and the active display notifications that are sent to a small potion of your display; to save battery life, they do not display until you move the phone or flip it from back to front.
Buy a customized AT&T Motorola Moto X for just $99.99 on contract
source: MotoMaker via AndroidAuthority