We won't blame you if the nubia brand name doesn't ring a bell. After all, the company's presence does not extend much outside of Asia – its homeland of China, in particular – where its phones have been available since 2012. Things, however, are bound to change, as nubia just announced plans for global expansion of its brand.
At CES 2016, nubia revealed that it is aiming to bring its smartphones to a number of markets worldwide. Latin American countries, Mexico, and Argentina are on the list, as well as key European markets including the United Kingdom, France, Germany and Spain. nubia will be also launching its products in Malaysia and Thailand. On a related note, nubia's business currently extends across China, North America, South America, Northern Europe, Russia, Southeast Asia and India.
The expansion of the nubia brand will be fueled by the launch of an official online store. Scheduled to open doors in the coming months, it will allow European buyers to purchase devices, including upcoming nubia flagships, directly from the company. The online store will welcome customers from other markets shortly after. Until the launch of the company's online store, those interested in nubia's products may explore the phones' features at the updated nubia website, which is now available in English and Spanish in addition to Chinese.
Concieved by the Chinese telecommunications giant ZTE, the nubia brand has been growing steadily since its introduction. Its portfolio includes a number of interest-provoking Android devices, including the extremely thin smartphone nubia My Prague and the virtually bezelless nubia Z9 with its striking design (our nubia Z9 review is right here). nubia will be present at CES 2016, and we'll surely cover whatever awesome smartphones it has to show us.