Chase feels the burn as Apple Card switch reportedly costs billions

Even giant banks can feel the impact — Chase's Q4 2025 results show the cost of taking on Apple Card.

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Chase feels the burn as Apple Card switch reportedly costs billions
Recently, it was confirmed that Apple was going to partner with JPMorgan Chase on the Apple Card as its partnership with Goldman Sachs is coming to an end. Now, reportedly, Chase's Q4 profits had dropped by 7% as the firm has begun putting funds into the transition to back the Apple Card. 

JPMorgan Chase profits take a dip as it prepares to take over Apple Card 


Reportedly, Goldman Sachs was losing money on the Apple Card, and this could be one of the reasons the firm has decided to back out of the project. Now that JPMorgan Chase is going to take over, at least initially, it seems to look like this firm is also, somewhat, taking a hit. 

A Wall Street Journal report (via AppleInsider) indicates that Chase's profits dropped 7% to $13 billion (still massive, if you ask me) for the fourth quarter of last year. Reasons included an unexpected fall in investment banking fees and other things; however, the single biggest issue identified was reportedly... Apple Card. 


Before you get concerned, though, we are not talking here about the issues that plagued the Apple and Goldman Sachs partnership. Instead, it seems like taking on Apple Card had cost the firm $2.2 billion. Technically, it didn't lose this money, but instead, prepped for potential loses. 

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Apparently, it's money, set aside in order to cover Apple Card loans that the firm expects are not going to be paid by customers. A financial cushion for Chase, of sorts. 

This could be due to the claim that Goldman Sachs took on customers with lower credit scores. Apparently, this is said about the Apple Card, as well as about Sachs' other consumer credit card program with General Motors. 

Apparently, back in 2024, rumor had it that the unpaid Apple Card balances at the time were amounting only to $17 billion, while unpaid balances on the General Motors card were $2 billion.

Would you trust your Apple Card with a new bank partner?


JPMorgan Chase and the Apple Card 


Obviously, the drop in profits affected JPMorgan Chase somewhat. This Apple Card-related charge had caused the Q4 results of the firm to drop 60 cents per share. The company also reportedly misjudged its estimate for investment bank fees. It reportedly said this is because some deals had taken longer to close than the first anticipated. 

Despite all of this, though, the quarter was reportedly strong for Chase. On top of that, for the whole 2025, Chase's revenue was up 3%. 

The Apple Card is a credit card built into the Apple Wallet that gives users up to 3 % unlimited Daily Cash back on purchases (especially when using Apple Pay), no fees like annual or foreign‑transaction charges, and simple tools to track spending and manage payments right on your iPhone or Apple Watch. 

It also supports Apple Card Family for sharing accounts with others, a high‑yield savings account, and interest‑free monthly installments on Apple products — all designed to be easy and transparent for everyday use. 

While JPMorgan Chase is taking over issuing the card from Goldman Sachs over the next couple of years, Apple says core features and rewards won't change immediately as the transition happens.

JPMorgan Chase takes over Apple Card, and yes, this is a big move


Honestly, I think this makes sense for Apple. The Cupertino giant wants to keep the Apple Card growing. And JPMorgan Chase is huge, so it can handle the risks better. For users, it shouldn't really change how the card works, which is nice, at least for now – you still get the same Daily Cash, no fees, and easy tracking on your iPhone.

At the same time, all of this is a reminder that even big banks have to plan carefully when offering credit cards. $2.2 billion in potential loan losses is huge. However, this move shows that JPMorgan is serious about taking care of customers while keeping the card safe. I'm curious to see how smoothly the transition goes, but for now, it feels like a solid move for everyone involved.
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