Best Prime Day iPhone deals 2023: recap

Best Amazon Prime Day iPhone deals 2023: the deals are here!
Prime Day is now over, and this year, we didn't see the most epic discounts on iPhones. However, certain models were discounted. Below you will find a recap of the sale event and the deals we saw this year.

Wes saw some generous Prime day Samsung phone deals, and in general there were loads of great Prime Day phone deals. As for iPhones: they usually aren't hugely discounted on Amazon, while Best Buy, Walmart, and Target were among the retailers that had good iPhone deals.


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Apple iPhone 14 Prime Day discounts


The iPhone 14 Pro Max and iPhone 14 Pro are the flagship iPhones right now (at least until the iPhone 15 series comes along), while the iPhone 14 and the iPhone 14 Plus are mostly two different-sized remixes of the iPhone 13.

Apple iPhone 14 Pro Max
7.3

Apple iPhone 14 Pro Max


The Good

  • Exceptional, industry-leading performance
  • Dynamic Island is a fun and useful twist on the punch hole
  • Very good battery life
  • Superb video-recording quality
  • Very bright and beautiful display with Always-On functionality
  • Premium, posh design

The Bad

  • Relatively slow charging speed
  • Small evolutionary improvements
  • Lack of physical SIM feels like an inconvenience

Apple iPhone 14
6.7

Apple iPhone 14


The Good

  • Improved low-light photos, color balance, and dynamic range
  • Faster graphics subsystem and connectivity options
  • Bright display
  • Good battery life
  • Much cheaper to repair

The Bad

  • Too wide of a specs and performance gap with the iPhone 14 Pro
  • Display calibration is lacking
  • The new penta-core GPU is a battery hog
  • Slow charging

At Walmart, the iPhone 14 series were around $100 off (with a carrier contract), the discount applied in bill credits. At Amazon, renewed iPhones were retailing for cheaper.

Apple iPhone 14 Pro
7.4

Apple iPhone 14 Pro


The Good

  • Fastest and smoothest phone in the industry
  • Fun and useful new "Dynamic Island"
  • Industry-leading video recording quality
  • 48MP ProRAW photos will get photogs excited, but limited appeal for others
  • Satellite connectivity and Crash detection could save your life
  • Screen gets impressively bright, easy to use outdoors

The Bad

  • Not much has changed from 13 Pro
  • Charging speeds are still slower than competition
  • Lack of SIM card on US models might be a nuisance for travelers
  • Excessive sharpening in photos
 

Apple iPhone 13 Prime Day offers


Well, what about the iPhone 13 phones? Given the fact that the iPhone 13 series is now slightly older, we were seeing some good discounts show up over at Best Buy on the 13 and the 13 mini. You could save $75 on these two, with carrier activation.

Apple iPhone 13
6.4

Apple iPhone 13


The Good

  • Much improved battery life
  • Dynamic and jolly photos in more challenging conditions
  • Easy to view outdoors display with perfect calibration
  • Snazzy Cinematic video mode
  • Double the predecessor storage for the same price

The Bad

  • Slow display refresh rate for the price point
  • Wired and wireless charging take comparatively long
  • Cinematic video mode is finicky without good lighting
  • Taller notch eats into some video formats
  • Worse value for money ratio than the iPhone 13 Pro

Apple iPhone 13 mini
6.2

Apple iPhone 13 mini


The Good

  • Compact, light, comfortable to carry
  • Bright and accurate screen
  • Great camera system
  • Fast performance
  • 128 GB base storage

The Bad

  • 60 Hz screen
  • Small screen is not for powerusers - feels cramped
  • Battery life is OK, but still the worst in the lineup

Some decent deals on the iPhone 13 series over at Amazon were also available, and we also saw a 20% discount on a renewed iPhone 13 mini at Amazon.

Apple iPhone 12 promotions for Prime Day


The iPhone 12 Pro and the iPhone 12 Pro Max are still decent phones, good alternatives to the iPhone 13 Pro and Pro Max. Sure, they lack screens with high refresh rates and a slew of camera improvements, but they are still worthy as upper mid-range devices.

During the sales, Best Buy had a great discount on the iPhone 12. In fact, it is a similar discount ($75 off) to what the retailer was offering for the iPhone 13; however, here the bargain was greater because the iPhone 12 normally retails at a lower price anyway.

Apple iPhone 12
9.0

Apple iPhone 12


The Good

  • New design is pretty and compact
  • OLED screen, finally!
  • MagSafe is cool and has potential
  • Outstanding performance
  • One of the best cameras on a smartphone

The Bad

  • No charger, no headphones in the box
  • 64 GB of storage is fine, but feels a bit stingy in current ecosystem
  • No telephoto lens
  • No ultra high refresh rate


Best iPhone SE Prime Day deals


And finally, let's not forget that Apple announced a new iPhone SE (2022) earlier this year. Renewed models were retailing around 20% off at Amazon. Additionally, Best Buy had a great offer on the phone - the discount of $75 was more than what we expected (12% off, after all!).

Apple iPhone SE (2022)
4.6

Apple iPhone SE (2022)


The Good

  • Affordable price
  • Light, thin and compact
  • iPhone with a button classic vibe
  • 5G connectivity with C-band support
  • Super fast processor
  • Camera is great for day shots, video

The Bad

  • Feels dated
  • LCD screen instead of AMOLED
  • Screen feels too small for a modern phone
  • Battery life is improved, but still below average
  • Camera lacks night mode, has no ultra-wide lens
  • Only 64GB base storage

By the way, if you are not a Prime member or happen to be on the fence about subscribing — check out our dedicated Is Amazon Prime membership worth it?article.

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Will Amazon Prime Day have iPhone deals?


Apple's iPhones usually DON'T get discounted on Amazon during its anticipated Prime Day event. This only pertains to the US store, as the UK Prime Day might offer some discounts on iPhones.

Still, we are always hopeful that things could change for the better with every Prime Day instance; rest assured we are always on the hunt for the best Prime Day deals on iPhones during the e-commerce giant's major sale festival. Albeit slim, chances are that we could see some potential Prime Day savings on the iPhone 14, iPhone 13, iPhone 12, and iPhone 11 series.

Are iPhones new or refurbished on Prime Day?


Unless otherwise stated, you will most likely receive a boxed, non-activated iPhone. Meanwhile, if you're buying an iPhone that's a couple of generations old, you will most likely get one of Amazon's Renewed devices. Those are all pre-owned, and while not Apple-certified, they have been inspected, tested, and cleaned. There's a chance that a third-party seller and not necessarily Amazon will be handling your purchase.

How to find the best iPhone deals on Prime Day?


It's simple to find the finest iPhone discounts on Prime Day. If you've already decided on a model, all you have to do now is browse Amazon for any relevant deals. Of course, we will be highlighting everything noteworthy during Amazon Prime Day.

Should you buy an iPhone on Amazon Prime Day?


Overall, there's a pretty large pool of iPhones that could get discounted come Amazon's next deal extravaganza. Supposedly, older devices like the iPhone 12/12 mini and iPhone 11/11 Pro/11 Pro Max would form the majority of deals, but we expect to see some slight price reductions on newer phones like the iPhone 13, iPhone 13 mini, and iPhone SE (2022). We don't expect to see the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max get discounted, but we wouldn't mind getting surprised.

Still, we feel that the best deals will be the ones including the wildly popular iPhone 12-series and likely refurbished iPhone 11, 11 Pro, and iPhone 11 Pro Max units. While it lacks a telephoto camera and has a slightly older chipset, the iPhone 12 is mostly identical to the iPhone 13 in many areas, so it would be advisable to grab one if it's discounted. There's a very high chance that the best deal this Amazon Prime Day would include the iPhone 12 in some form.

If you're on the hunt for a more "Pro" choice, then any deals including the iPhone 12 Pro/Pro Max, or even the older iPhone 11 Pro/Pro Max, should come off as quite interesting to you. Despite lacking the newer chipsets and lacking smooth displays with high refresh rates, the older Pro models are still capable and could potentially provide you with an excellent experience.

Overall, if you're not one to hold your breath for the upcoming iPhone 14 series, there will hardly be a better time to get an existing iPhone model rather than the upcoming Amazon Prime Day.
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