Unlike global iPhone demand, Apple Watch sales are still thriving, dominating an overall market that seems to be putting the smartphone industry to shame with its recent growth pace. That might be the reason why Apple isn't exactly splashing the cash on major advertising stunts or extensive marketing campaigns for a device that appears to be selling like hotcakes based primarily on word of mouth and the most effective type of free publicity we can think of.
But a little conventional promotion never hurt anyone, with a fast-paced 14-second new ad uploaded to Apple's official YouTube channel just yesterday. This focuses on something the company had already highlighted in one of those recently released instructional videos. Specifically, customization options offered by Series 4 devices. Even more specifically, the incredibly rich selection of bands available as standard with your new smartwatch or separately as alternatives and replacements for your day-to-day strap.
After showing you how easy it is to change your watch band, Apple is flaunting some of the styles and colors you can use to freshen up the look of your already snazzy wearable device. These cover a wide range of designs and materials, grouped in several big categories, from discreet Sport Band options to elegant yet affordable Sport Loop variants, premium stainless steel and leather lineups, and the super-premium Hermès Leather collection.
Of course, today's ad rounds up only a few of the most popular and reasonably priced backup Apple Watch Series 4 bands and loops, including a couple of colors that saw daylight just a few weeks ago as part of the company's refreshed spring 2019 collection. Overall, the commercial fulfills its main objective in a simple, effortless way, although the short video is nowhere near as psychedelic or as entertaining as the "Better You" and "Hokey Pokey" ads released last fall.