Apple's iPhone sales might not rebound until late 2020, analysts say
Apple iPhone X & XS
In an analyst note seen by Business Insider, UBS noted that Apple “hit a wall” last quarter trying to sell iPhones to consumers and, despite efforts to boost sales through trade-in promotions, the issues have likely been “carried over into the current quarter.” In fact, UBS warns that the issues could affect Apple’s performance throughout the rest of the year until new models are introduced in the fall.
Looking towards the 2020 iPhone lineup and fiscal 2021, UBS does believe iPhone sales could bounce back by a significant margin as it could be the “next big phone cycle.” However, this prediction is largely based on the expectation of a 5G iPhone and potentially a foldable device from the company.
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