Tim Cook helps spread dramatic new story of life saved by Apple Watch Series 4

Tim Cook helps spread dramatic new story of life saved by Apple Watch Series 4
Twitter is not always the best place to visit in search of feel-good news stories and inspirational reports of lives saved by groundbreaking new technologies, but Apple CEO Tim Cook is generally pretty good at steering away from all the social media negativity out there.

No better way to do that than replying to a Twitter user named Elissa Lombardo, whose husband is “as good as new” thanks to the revolutionary Apple Watch Series 4. Just two days after purchasing the wearable device, the owner was apparently alerted of both an elevated heart rate and atrial fibrillation signs.

The latter condition is a serious form of irregular heart rhythm generally associated with an increased risk of heart failure and stroke. In this particular case, “major blockage in arteries” was found during an immediate emergency room visit which likely wouldn’t have taken place in the absence of a preliminary smartwatch diagnosis.

Elissa Lombardo’s unnamed husband required the implantation of two stents through an emergency cardiac procedure that ended up saving his life. The latest in a line of extraordinary such confessions, this is perhaps the most dramatic report of the real-world impact the Apple Watch Series 4 can have on the everyday lives of US-based users with the help of ECG monitoring functionality

No wonder the heartwarming (and nearly heartbreaking) story elicited a reaction from Tim Cook, who thanked Elissa Lombardo for sharing her inspirational story. No amount of conventional advertising can beat this type of free publicity, which highlights exactly how important actual innovation is in today’s otherwise repetitive and crowded mobile tech industry.

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22 Comments

1. Back_from_beyond

Posts: 1164; Member since: Sep 04, 2015

What surprises me is that most of these stories usually involve the wearer ignoring all the warning signs their body has given off and then they get an Apple Watch and then its suddenly off to the doctor... The credibility is a bit far off...

3. JCASS889

Posts: 435; Member since: May 18, 2018

seems like all these people develop these heart issues as soon as they put on the watch.

21. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Well, probably from the buyers remorse. The anxiety of knowing you wasted that much money probably does them in. Too bad the watch can't save Apple's stock's life, Tim would really love that right about now.

22. worldpeace

Posts: 3092; Member since: Apr 15, 2016

Well, that's actually the case. There are lots of healthy people get medical check up just because their watch said they have heart problem. They just wasting their time for doctor's visit. Verge make a video about that.

5. dimas

Posts: 3271; Member since: Jul 22, 2014

Agree, you are the second person I read that noticed the trend.

9. adecvat

Posts: 600; Member since: Nov 15, 2013

Wow, your body can warn you about atrial fibrillation signs?

11. RebelwithoutaClue unregistered

He didn't say the body warns about AF signs. He said the body gives of warning signs, you know... symptoms like Palpitations Weakness Reduced ability to exercise Fatigue Lightheadedness Dizziness Confusion Shortness of breath Chest pain

13. JCASS889

Posts: 435; Member since: May 18, 2018

soon people will need a device to tell them if they have a cold or a cough. way to much reliance on tech.

14. RebelwithoutaClue unregistered

Hey Siri, am I dead? No user, according to your ECG, you are still alive

16. Leo_MC

Posts: 6411; Member since: Dec 02, 2011

People tend to ignore all that; "I ate too much, I drank a glass of wine last night, I hardly exercise, I'm stressed, I'll be ok after my deadline and I take my vacation, I haven't eaten enough, wtf is that? oh, I moved too fast" etc.

17. RebelwithoutaClue unregistered

Oh, I absolutely agree and it was by no means a comment on whether people are stupid for not recognizing those warning signals. A lot of the times AF doesn't even give you these signs.

18. Back_from_beyond

Posts: 1164; Member since: Sep 04, 2015

Read the woman's tweet, it even says he knew he had heart problems and just ignored it til the Apple Watch told him to seek help... So this is either a complete fabrication or utter stupidity.

19. RebelwithoutaClue unregistered

Ok didn't read that and that is just plain old stupid and stubborn.

20. Leo_MC

Posts: 6411; Member since: Dec 02, 2011

Unfortunately :(.

2. shiv179

Posts: 131; Member since: Aug 08, 2012

Apple needs more money... lol Still, it's great that tech is saving lives, big up to the "revolutionary" Apple Watch Series 4!

4. dimas

Posts: 3271; Member since: Jul 22, 2014

Very cute, Tim. Now, where are the latest sales figures for the iphone xs and xs max?

6. kevin97

Posts: 90; Member since: Mar 01, 2016

Well...the sales desperation is high.

7. sissy246

Posts: 6961; Member since: Mar 04, 2015

Glad this guy got to the doc and will be ok. BUT, sometimes i do wonder just how true these stories are. None of these people ever go to the doctor.

8. osterrich21

Posts: 186; Member since: Apr 14, 2017

When it's not the Apple watch, it's Siri. ..I already suspected these lies... Just a desperate way to increase the sales.

10. adecvat

Posts: 600; Member since: Nov 15, 2013

Increase sales? Apple watch is a leader of smartwatch sales.

12. Whitedot

Posts: 706; Member since: Sep 26, 2017

Tim is serving and your mouth full of it guys. You are like a cheap spread easy to predict where to find next sell.

15. Xijah

Posts: 7; Member since: Jan 16, 2019

Hello first of all, long time follower of this site, reading many articles and following comments etc, just want to throw something out there, a while back there was a article about a gentleman that had just turned 50, he had a full health MOT bloods, scans the full works, he was happy that everything was good, then within a couple of weeks, his Apple Watch awoke him saying his HR was elevated etc, he went to the hospital asap, were he was later found to have some heart related issues, that if his Apple Watch hadn't alerted him, he would have literally had a heart attack, the doctors said he was very lucky that his watch alerted him, so for all those that are speaking negative about the watch, you can't always tell whats going on within your own body especially heart related things, doctors are not with you 24/7, but your watch/phone usually are, I'm not sticking up for apple, but I do own both a note 9 and iPhone with both watches, but the Apple Watch in my opinion is pretty accurate. One day you may appreciate that your watch etc, saved you from certain problems, not one person can every claim to know exactly whats going on within there body, without further medical investigation !

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