Tim Cook helps spread dramatic new story of life saved by Apple Watch Series 4
Instead of (further) discussing his company’s shocking recent revenue revision or the impact the discounted battery replacement program probably had on 2018 iPhone sales, Cook chose to focus on one of Apple’s greatest ever achievements yesterday.
No better way to do that than replying to a Twitter user named Elissa Lombardo, whose husband is “as good as new” thanks to the revolutionary Apple Watch Series 4. Just two days after purchasing the wearable device, the owner was apparently alerted of both an elevated heart rate and atrial fibrillation signs.
The latter condition is a serious form of irregular heart rhythm generally associated with an increased risk of heart failure and stroke. In this particular case, “major blockage in arteries” was found during an immediate emergency room visit which likely wouldn’t have taken place in the absence of a preliminary smartwatch diagnosis.
Elissa Lombardo’s unnamed husband required the implantation of two stents through an emergency cardiac procedure that ended up saving his life. The latest in a line of extraordinary such confessions, this is perhaps the most dramatic report of the real-world impact the Apple Watch Series 4 can have on the everyday lives of US-based users with the help of ECG monitoring functionality.
No wonder the heartwarming (and nearly heartbreaking) story elicited a reaction from Tim Cook, who thanked Elissa Lombardo for sharing her inspirational story. No amount of conventional advertising can beat this type of free publicity, which highlights exactly how important actual innovation is in today’s otherwise repetitive and crowded mobile tech industry.