Apple had a decent quarter, while Samsung's numbers declined in India's thriving smartphone market

Apple had a decent quarter, while Samsung's numbers declined in India's thriving smartphone market
It's no big secret that the smartphone industry is not doing great, but while global sales are only expected to rebound in 2020 following several years of steady decline, certain individual markets seem to be defying those general trends by setting new all-time records.

That's right, India's smartphone shipments have reportedly reached their highest ever level of 49 million units during 2019's third quarter, according to the latest research from Counterpoint, and that's good news for a number of big and small companies in the world's second-most populous country.

Apple, for instance, is not exactly a force to be reckoned with around those parts, but believe it or not, its top ten placement in the vendor ranks between July and September can be considered progress. iPhone XR price cuts and "good channel demand" for the newly launched iPhone 11 apparently propelled the Cupertino-based tech giant in the number nine spot in India shipments, behind several brands completely unknown on the Western Hemisphere, like Itel and Transsion.

While there's no word on the actual sales figures racked up by Apple in this latest three-month period, odds are that the company managed to ship way more than the 220,000 units estimated back in Q1, when it pretty much hit rock bottom in this thriving and very important market. Looking ahead, Apple should be able to make further progress now that the iPhone XR is being manufactured locally, which might help reduce its price even more.


Interestingly, Samsung didn't have a great quarter in India, as its overall shipments declined by 4 percent year-on-year, allowing Xiaomi to consolidate and extend its lead over the Korea-based regional silver medalist. Xiaomi's numbers grew 7 percent from Q3 2018 to record a new all-time high, while Samsung can at least be content with its strong performance in the premium segment registered thanks to the reasonably popular Galaxy Note 10 series.

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14 Comments

1. Papa_Ji

Posts: 873; Member since: Jun 27, 2016

Realme is the real star.... Apple is irrelevant... Don't mention fruit seller in every article. IN INDIA... APPPLE PRODUCTS HAVE BECOME TRADEMARK OF FAKE PEOPLE

4. sgodsell

Posts: 7531; Member since: Mar 16, 2013

In India there is a lot of native brands as well. Apple doesn't even have 1% in India. So selling anything more than your non existent market share is always going to be a positive spin. iPhonearena has to always spin Apple into everything, and to pump them up.

17. Budhainthemood

Posts: 100; Member since: Mar 03, 2018

Bhahaha! You should be grateful, that companies like Apple or even Samsung are paying attention to your Monkeykand, Johnny. And to the UK as well, for turning you into some sort of state. :))

2. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Uh ohhhh. Here come the Samsung haters, to predict the death of Sammy.

3. Cat97

Posts: 1972; Member since: Mar 02, 2017

Not really, they have just reported that Samsung is the fastest growing brand in Europe: https://www.phonearena.com/news/Apple-iPhone-11-Samsung-market-share-growth-Q3-2019_id119888

11. Vancetastic

Posts: 1710; Member since: May 17, 2017

If I just read the comments here, I'd think both Apple and Samsung were out of business by now.

16. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Exactly.

5. Alcyone

Posts: 542; Member since: May 10, 2018

Decent is good news. U1 failures are bad news.

6. umaru-chan

Posts: 372; Member since: Apr 27, 2017

Wow, from 3 percentage to 16 percentage. Looks like realme has striked gold in India. The name sounds super lame though. At this pace it'll trouble even Xiaomi. Last but not least lol @samsung.

9. sgodsell

Posts: 7531; Member since: Mar 16, 2013

No last and least is Apple. A 140 million smartphones sold in India in 2018. Apple didn't even sell 1 million iPhones in India for 2018. So less than 1% for Apple. Samsung sold 23%, or over 32 million smartphones in India for 2018. Now for 2019, estimates say the Indian smartphone sales are suppose to go up to 155 million this year.

7. Wazupmrg

Posts: 196; Member since: Apr 10, 2017

So where is Apple's market share on the graph? Why put apple's incredible growth in India when it's probably thrown in the "other" category? Another attempt to artificially boost Apple while bringing down Samsung when Samsung continues to be the world's leader in smartphones.

8. sgodsell

Posts: 7531; Member since: Mar 16, 2013

Apple doesn't even have 1%. They have less than 1% in India. Even though Apple has increased it's production in India. Apple can't grow over their because their prices are still too high in India. People don't buy Apple and are not locked into anything from Apple. Over 140 million smartphones sold in 2018.

10. Papa_Ji

Posts: 873; Member since: Jun 27, 2016

It's less then 0.5%.

14. mahima

Posts: 743; Member since: Nov 20, 2014

The headline is something else from reality...lol

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