Massive iPhone XR price cut in India suggests Apple can change its ways

Massive iPhone XR price cut in India suggests Apple can change its ways
While Apple continues to dominate the paramount US smartphone market in terms of both sales numbers and profits, the company's trouble across two other key regions seems to be intensifying rather than ameliorating. Of course, the Cupertino-based tech giant is not sitting idly by as the likes of Huawei, Xiaomi, and even OnePlus are rendering its brand irrelevant in China and India, fighting back with long overdue price cuts.

Following an unprecedented such move in the world's largest smartphone market a few months back, Apple is reportedly discounting the iPhone XR in India right now by the equivalent of several hundred US dollars. Namely, a whopping $250 or so (17,000 rupees), which actually doesn't make the company's entry-level 2018 iPhone model quite as affordable as you might imagine.

That's because the iPhone XR was released in the region at a starting price of Rs. 76,900, equating to more than $1,100, which sounds ridiculous even by Apple's standards. After the new discount is applied, the LCD-sporting 6.1-incher will cost Rs. 59,900 at authorized retail partners, which converts to $870 or so. That's still more than what US buyers are typically charged, although the comparison is obviously not entirely fair.

At the same time, it's definitely worth pointing out that the Samsung Galaxy S10e starts at a lower recommended price of around 56,000 rupees ($810), no deals needed. As for the OnePlus 6T, which is one of the most popular "premium" handsets in India, it's pretty obvious Apple has no intention to go as low as 38,000 rupees ($550) anytime soon.

Still, this regional iPhone XR price cut could be the beginning of a beautiful global comeback for a company that must find ways to stop its recent sales decline. More iPhone discounts are likely to come to India in the near future as Apple ramps up local production of both lower-end and ultra-high-end models like the XS and XS Max. Speaking of, the iPhone XS Max continues to go for a preposterous $1,600 or so (Rs. 109,900) in a 64GB configuration. No wonder a measly 1.7 million iPhones were shipped in total in India last year

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2942 mAh(25h talk time)

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17 Comments

1. Cat97

Posts: 1923; Member since: Mar 02, 2017

"That's still more than what US buyers are typically charged". Enough said...

7. TheOracle1

Posts: 2331; Member since: May 04, 2015

A Oneplus for $550 or a Xr for $870? That's a difficult choice................. NOT!

10. iloveapps

Posts: 855; Member since: Mar 21, 2019

The choice is you want android then go with oneplus otherwise stick with iPhones

13. sgodsell

Posts: 7433; Member since: Mar 16, 2013

In India Apple has less than 1% of the smartphone market. Two years ago Apple had more than 2% marketshare. To be honest I don't see Apple recovering from this, especially when India has more inexpensive smartphones to choose from. Apple dropping the price is not enough, especially when it was a tiny amount.

12. nepalisherpa

Posts: 338; Member since: Jul 17, 2015

Not all choices are based on costs. It depends on what you want.

18. sgodsell

Posts: 7433; Member since: Mar 16, 2013

Your right on that. But when cost is 3-8 times more. Then it's hard not to look at the cost. But putting price aside, people mention the ecosystem and services. Yet there is a cost on most of Apple's services, and they are always higher than the competition as well. IMessage is nice and all, but if the vast majority are not using iPhones, then it doesn't matter. With less than 1% of India's population purchasing iPhones. Friends and family members will come into play as well, and they will say get this device, or that device instead of an iPhone. At the end of the day, Apple has a large struggle on their hands, especially when you forget that Apple has dropped what little market share it had, and continues to decline. So Apple dropping the price wasn't enough, especially when you can buy the new Samsung S10 at a lower price, and is superior to iPhone XR. In other words Apple didn't go far enough.

2. LawnBoy

Posts: 197; Member since: Feb 23, 2019

Apple makes the money they do because they have inferior products at a superior price point.

4. iloveapps

Posts: 855; Member since: Mar 21, 2019

Good point but why do people still buy apple products?

11. midan

Posts: 2984; Member since: Oct 09, 2017

Why do people still buy Samsung products? Huawei products? Lg products?, Sony products?..

8. Vancetastic

Posts: 1541; Member since: May 17, 2017

I would agree that the products are overpriced, but I don’t think “inferior” is the word I’d use, unless I were only impressed by specs.

19. sgodsell

Posts: 7433; Member since: Mar 16, 2013

In this case Apples iPhone XR is inferior to the less expensive Samsung Galaxy S10, which is sold at a lower price in India. It offers and does more, and has a superior higher resolution AMOLED HDR display, which no iPhone that has an LCD display can offer.

15. kanagadeepan

Posts: 1267; Member since: Jan 24, 2012

Inferior is a little bit harsh, imho.. May be "cheap to make" products is suitable, imho...

3. OneLove123

Posts: 1177; Member since: Aug 28, 2018

The XR camera is not that good imo. Glad it was free from TMobile.

5. LEEDAQ

Posts: 188; Member since: Aug 07, 2018

it's not just about the price, look at that stupid notch

6. riteshrkm

Posts: 157; Member since: Apr 15, 2015

It is still a lot more than what a avg buyer will pay for a phone n moreovr it is still in same range as Note 9 in indian market which is probably a better phone in every aspect.

9. Valdomero

Posts: 697; Member since: Nov 13, 2012

In my country the Xr 64GB costs about the same ($1,016.25 Taxes included) in authorized retailers, my country is in Central America, which is ridiculous! There are several little stores that have to sell their showcase phones with a reduced price (typically at the same price Apple.com sells them) to make a profit.

17. GodKnowsAll

Posts: 21; Member since: Oct 12, 2012

I didn't but an iPhone cause they overprice their product India despite no providing all their service like usa. Couple of my friends switched from iPhone 7 to OnePlus 6T because they are charging way extra in India than to usa

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