Not content with merely dominating the thriving true wireless earbuds market
, Apple also wants to move deeper into the high-end audio territory controlled by the likes of Sony and Bose. Of course, the Cupertino-based tech giant already owns Beats, which sells everything from $60 entry-level earphones with Lightning cables to premium on-ear wireless cans fetching 350 bucks a pair.
These bad boys have been largely shrouded in secrecy until recently, when another rock-solid source of inside information on unannounced Apple products revealed one of their top selling points
. Now it's time to turn our attention back to Jon Prosser on Twitter
once again for "confirmation" on the official name and recommended price of the fast-approaching high-end cans.
Get ready to welcome the Apple AirPods
Studio in the very near future, ladies and gents, and pay $349 if for some reason you don't like how the Bose 700
or Sony WH-1000XM3
look on paper. The latter model just so happens to cost 350 bucks as well, while the Bose 700 are normally available at $400. Then again, both existing high-end audio accessories can be frequently purchased
at substantial discounts
, not to mention we expect Sony to unveil the WH-1000XM4 too before long.
In other words, turning the AirPods Studio into a box-office hit may not prove as easy as it was getting the original AirPods into millions and millions of ears around the world, although the customization angle could definitely help with differentiation.
In case the Studio name sounds familiar, by the way, there have actually been three different Beats Studio generations
released in recent years, none of which however proved as popular as Bose and Sony's high-end over-ear cans.