Apple unveils Beats Studio3 Wireless headphones priced at $349.99

Apple unveiled today a new high-end line of "cans," the Beats Studio3 Wireless headphones. Powered by the Apple W1 chip, the headphones more easily and efficiently pair to an iPhone, iPad, or a Mac via Bluetooth. According to Apple, with both wireless and noise cancellation turned on, the Beats Studio3 Wireless headsets provide about 22 hours of battery life for users. That is 10 hours longer compared to the previous Studio model. A special "Fast Fuel" feature allows users to obtain 3 hours' worth of power for the headphones after just 10 minutes of charging.

Thanks to a feature called Pure Adaptive Noise Cancellation (Pure ANC), the Studio3 Wireless analyze the user's surroundings to block out noises from the environment more efficiently while also calibrating the sound for greater fidelity. Besides blocking out sounds from the outside world, Pure ANC also analyzes how well the headset fits and covers up sound leaks caused by things like hair, glasses, ear shapes and movement while listening.