Windows Phone version of BBM drops the 'beta"

The Windows Phone version of BBM, has dropped the "beta" title from the messaging app's listing in the Windows Phone Store. BlackBerry has opened up BBM to iOS, Android, and now Windows Phone users, in order to raise the value of the platform. Ever since WhatsApp was valued at $42 a subscriber by Facebook, BlackBerry CEO John Chen has tried to increase the number of eyeballs staring at BBM. By doing this, Chen has the option of selling off BBM if money becomes an issue.

The version of BBM in the Windows Phone Store is now 1.0.1, and adds some bug fixes and improvements. For example, BlackBerry has cut the load time of the app and has fixed an issue where the app would display in English even though the device was set for Spanish.

BlackBerry has produced BBM for Windows with the exact look and feel of the Windows Phone UI. BBM and 1 to 1 chats can be pinned to the start screen for quick accessibility. The messaging app is ready for you to download from the Windows Phone Store.



source: BlackBerry