The iPhone X sells much better than the iPhone 8 or 8 Plus - PhoneArena

The iPhone X adoption rate is way above the iPhone 8 or 8 Plus

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Despite the unseen $999 starting price of the iPhone X, Apple may have a hit on its hands, it seems, as the handset's adoption rate outpaces those of the iPhone 8 or the 8 Plus. Since Apple never cites sales breakdowns, we usually rely on third-party analysis. Using millions of entry points from apps that utilize its software developer kit, analytics firm Mixpanel has managed to plot the iPhone X uptake relative to its other two siblings that got released this season. 

As you can see, iPhone X has shot up way above the iPhone 8 Plus at 3.59%, or the 8 at 2.78% of all iPhone owners. In fact, the X now sits at 4.76% of all iPhone users, which is an impressive feat, considering it's barely been a month and change since its wider availability. That means that Apple has basically sold all initial batches, and has now normalized production enough for the X to make a significant dent in iPhone ownership. 

Needless to say, this will result in a good extra chunk of change going to Apple's coffers, as the X might be the first phone that causes the average selling price of Apple's iPhones to pierce above the $700 threshold.

source: Mixpanel via BI
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