The iPhone X adoption rate is way above the iPhone 8 or 8 Plus

At 4.76%, the X has better uptake among iPhone users than both the 8 or 8 Plus

At 4.76%, the X has better uptake among iPhone users than both the 8 or 8 Plus


Despite the unseen $999 starting price of the iPhone X, Apple may have a hit on its hands, it seems, as the handset's adoption rate outpaces those of the iPhone 8 or the 8 Plus. Since Apple never cites sales breakdowns, we usually rely on third-party analysis. Using millions of entry points from apps that utilize its software developer kit, analytics firm Mixpanel has managed to plot the iPhone X uptake relative to its other two siblings that got released this season. 

As you can see, iPhone X has shot up way above the iPhone 8 Plus at 3.59%, or the 8 at 2.78% of all iPhone owners. In fact, the X now sits at 4.76% of all iPhone users, which is an impressive feat, considering it's barely been a month and change since its wider availability. That means that Apple has basically sold all initial batches, and has now normalized production enough for the X to make a significant dent in iPhone ownership. 

Needless to say, this will result in a good extra chunk of change going to Apple's coffers, as the X might be the first phone that causes the average selling price of Apple's iPhones to pierce above the $700 threshold.

source: Mixpanel via BI

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)

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35 Comments

1. palmguy

Posts: 962; Member since: Mar 22, 2011

The 8 & 8 plus was such a low bar to hit(for Apple), that the X finally hit & passed it? Just saying.....

7. daniyal_05

Posts: 93; Member since: Nov 15, 2017

I dont think many ppl bought the X

14. cnour

Posts: 2305; Member since: Sep 11, 2014

It is better if you don’t think at all.

34. iushnt

Posts: 3060; Member since: Feb 06, 2013

You mad bro?

11. piyath

Posts: 2445; Member since: Mar 23, 2012

Low bar compared to what??? Note 8? S8? Pixel 2? Give me a break......lolzz

21. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Yes, in value, features and functionality the iPhone sets the lowest bar yet compared to those phones.

26. kiko007

Posts: 7491; Member since: Feb 17, 2016

The Pixel two is literally a gimped iPhone running Android, though.

29. ColinW

Posts: 412; Member since: Jun 04, 2014

You know the iPhone X is a cloned Android phone running an OS that struggles to catch-up with Android every update.

32. iushnt

Posts: 3060; Member since: Feb 06, 2013

He has explained inside the brackets (for Apple).

2. Wickedsamaritan

Posts: 76; Member since: Aug 11, 2017

1 is smaller than 2 , 2 is smaller than 3 , doesn't simply mean 3 is happy , Maybe 3 wished he was 10

3. BullDozer

Posts: 152; Member since: Dec 18, 2015

For some reason iphone 7 models are excluded from that screenshot. But there is a link to original chart. Go check and change timeframe. iPhonex is not even near of iphone 7 or iphone 7 plus adoption percentages after first month.

5. BullDozer

Posts: 152; Member since: Dec 18, 2015

According that same data ip7 had 5% and ip7+ had around 3% on beginning of oct-2016 which is barely one month after launch ( 9th sep ). Clearly iphone 8 were huge flop and iphoneX may just catch up previous models. Most probably not. I would not call it impressive for iphoneX.

6. midan

Posts: 2575; Member since: Oct 09, 2017

Three new iPhones have over 10% share. Localytics turn those numbers to sales numbers. These aren't 100% accurate but gives very good info how well all the new iPhones are selling. "iPhone 8: 2.8% translates to 22.0 million sold An additional 4.6 million iPhone 8 Plus: 3.48% translates to 27.4 million sold An additional 4.3 million iPhone X: 4.03% translates to 31.7 million sold An additional 11.0 million" You don't call those numbers impressive? That's more than any other flagship phone sells in whole year and iPhone X sales are nearly started

12. TBomb

Posts: 1186; Member since: Dec 28, 2012

your numbers are throwing me off. 2.8% translates to 22 million sales. that means there is 100/2.8 = 35.7. 22million x 35.7 = 785,400,000. I don't think that many iphones were sold since Sept 18th

13. BullDozer

Posts: 152; Member since: Dec 18, 2015

Just comparing new Apples to old Apples and using that same charting tool and data referenced in original article. It shows that 12 months ago ip7 and ip7+ had combined adoption rate over 16%. Now they have three models on sale and still far far away from that figure. Not impressive at all... It's pointless to compare with other manufacturers. They have different strategies and much more models on sale. We all know that Apple is selling millions of phones and especially during holiday season. Nothing new and impressive there.

16. midan

Posts: 2575; Member since: Oct 09, 2017

So according to you Apple won't beat their last year numbers and won't get even close? I mean that what you just said with your theory. You need to understand that there was like 100 million iPhones less in the market. You can't compare shares like that If the situation year after is completely different.

17. BullDozer

Posts: 152; Member since: Dec 18, 2015

We don't know exactly installed base. But there was an estimate of 700 million installed iphones on march 2017. "There are now more than 700 million iPhones currently in use worldwide, according to an estimate from BMO Capital Markets analyst Tim Long. " So let's use that 700million for 2016 installed base. Too much probably but lowering it wont change end result much. 16% of 700 is 112 ( millions of ip7 and ip7+ devices in year ago ). 10% of 800 is only 89 (millions of ip8 & ipx devices this year ). You said around 81 million sold which is below but close enough. Far far away ... not impressive at all.

18. midan

Posts: 2575; Member since: Oct 09, 2017

That doesn't make any sense, their holiday q iPhone sales were 78 million. All the iPhones combined. So how you can get 112 million in two months only for their highest price models?

22. BullDozer

Posts: 152; Member since: Dec 18, 2015

True... Although it's three months because ip7 models were launched on september ( like ip8 models too ). But still doesn't make sense. But neither do that 81 million sold highest price devices that you gave. Those mixpanel adoption rates must be too high ... And also 700 million is probably too much.

23. midan

Posts: 2575; Member since: Oct 09, 2017

You should bet against APPL, If you are right you would make lot of money If you are willing to bet. Apple can never make that record quarter what they are expecting.

19. BullDozer

Posts: 152; Member since: Dec 18, 2015

Oops Sorry. 10% of 800 is of course 80 which is actually very close to sales figure you gave.

20. midan

Posts: 2575; Member since: Oct 09, 2017

Yes and your iPhone 7 figures are way off

4. apple-rulz

Posts: 1896; Member since: Dec 27, 2016

Wonder what the return rate is.....?

8. midan

Posts: 2575; Member since: Oct 09, 2017

Here is what these means in numbers, localytics been tracking these since launch and got new numbers yesterday. "iPhone 8: 2.8% translates to 22.0 million sold iPhone 8 Plus: 3.48% translates to 27.4 million sold iPhone X: 4.03% translates to 31.7 million sold"

9. sgodsell

Posts: 6847; Member since: Mar 16, 2013

God, man you are all over making up crap. Yesterday you posted an article from Forbes and you were shot down then. Especially when the article stated that it estimated 20.7 million iPhone X's might have been sold by November 29. Yet you are posting once again saying that Apple has sold 31.7 million iPhone X's. Yet these analyst are giving estimates. Last time I checked estimates are not actual sales. Not to mention all the manufacturing delays.

10. midan

Posts: 2575; Member since: Oct 09, 2017

Calm down man, those are from exact same news. Now isn't november 29 ;)

25. mootu

Posts: 1409; Member since: Mar 16, 2017

You need to stop using those Forbes analytics charts. On page 2 of the Forbes article that you posted in the other thread they state that "iPhone X sales went from 790,000 to 920,000 per day" Yet it's known that now Foxconn are at full capacity they are churning out 450,000 to 550,000 X's a day. So your Forbes artical is saying that they are selling double the amount of phones that are being produced daily, yet there are now no waiting times for delivery. The math does not add up.

27. kiko007

Posts: 7491; Member since: Feb 17, 2016

"Yet it's known that now Foxconn are at full capacity they are churning out 450,000 to 550,000 X's a day." A) You do realize that production cycles ramp up given great enough demand, right? B) Aren't you basing that guess off of ONE analyst's opinion?

15. HansP

Posts: 542; Member since: Oct 16, 2011

"Yay, we're finally outselling the flop of 2017!"

28. HansP

Posts: 542; Member since: Oct 16, 2011

Sheeeet. I just realized, they had to split the iPhone 8 sales into sub-models for the X to outsell the respective sub-models. It's not even outselling the flop of 2017! :D

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