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The iPhone X adoption rate is way above the iPhone 8 or 8 Plus

By Daniel Petrov

Published: Dec 13, 2017, 8:22 AM

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At 4.76%, the X has better uptake among iPhone users than both the 8 or 8 Plus

Despite the unseen $999 starting price of the iPhone X, Apple may have a hit on its hands, it seems, as the handset's adoption rate outpaces those of the iPhone 8 or the 8 Plus. Since Apple never cites sales breakdowns, we usually rely on third-party analysis. Using millions of entry points from apps that utilize its software developer kit, analytics firm Mixpanel has managed to plot the iPhone X uptake relative to its other two siblings that got released this season.

As you can see, iPhone X has shot up way above the iPhone 8 Plus at 3.59%, or the 8 at 2.78% of all iPhone owners. In fact, the X now sits at 4.76% of all iPhone users, which is an impressive feat, considering it's barely been a month and change since its wider availability. That means that Apple has basically sold all initial batches, and has now normalized production enough for the X to make a significant dent in iPhone ownership.

Needless to say, this will result in a good extra chunk of change going to Apple's coffers, as the X might be the first phone that causes the average selling price of Apple's iPhones to pierce above the $700 threshold.

source: Mixpanel via BI

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Apple’s 2024 flagship is still nothing to snark at. It has all the same software features, about the same cameras, save for super-pro modes like ProRes RAW Log 2 recording. If that didn’t mean anything to you, you’ll feel perfectly fine with an iPhone 16 Pro in your hands. And you save about $200 on what is essentially an excellent device that’s still hard to beat. Item prices vary by condition, color, and availability.

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.