Television ad for Sony Xperia T focuses on the camera

Share pictures by tapping phones

A television commercial for the Sony Xperia T is set to be shown this coming weekend. The ad focuses on the 13MP camera on the back of the device. Being in front of the camera is nothing new for the Sony Xperia T which will be featured in the upcoming James Bond movie Skyfall. AT&T is going to be having a promotional tie-in to the film with its LTE-enabled version of the phone, the Sony Xperia TL (L for LTE).

Sony's new flagship model goes from sleep to shutter is about 1.5 seconds which is great for those moments when something happens unexpectedly that you want to capture in a photograph. And thanks to Android Beam, you can share all of your photographs quickly and easily by tapping your phone with another NFC enabled Android model with the feature.

If we were running the marketing for the phone, we'd simply say, "If it's good enough for 007, it's good enough for you." Sony, for its part, wants to focus on the camera and we can't say that we blame them.

source: Sony via Phandroid

19 Comments

Options

Close Follow ›

posted on 02 Oct 2012, 13:42 8

1. XPERIA-KNIGHT (unregistered)

Great phone sony :)

posted on 02 Oct 2012, 22:22 3

16. Danre (Posts: 85; Member since: 02 Sep 2012)

Great phone from Great Brand.

posted on 02 Oct 2012, 14:10 6

2. kartik4u98 (Posts: 511; Member since: 19 May 2012)

"If it's good enough for 007, it's good enough for you."
Exactly correct!!

posted on 02 Oct 2012, 14:42 4

3. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)

Here at sony, the NFC app is not known as the "S Beam", it's the Digital Brofist for us.

posted on 02 Oct 2012, 17:22

8. XPERIA-KNIGHT (unregistered)

hahaha.......epic!

posted on 02 Oct 2012, 14:48 1

4. Reverence (Posts: 224; Member since: 16 Jul 2012)

OH my GOD......First Phone with a camera....
honesty!!!

posted on 02 Oct 2012, 15:05

5. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)

exactly! SONY just aint cuttin' it

posted on 02 Oct 2012, 15:27 5

7. XPERIA-KNIGHT (unregistered)

no but that "first camera" you speak of was probably made by sony........lol get outta here hater

posted on 02 Oct 2012, 18:51

11. CX3NT3_713 (Posts: 2285; Member since: 18 Apr 2011)

Polaroid, is going to be, all over sony ass, with that camera commercial .. lol

posted on 02 Oct 2012, 19:54 2

12. XPERIA-KNIGHT (unregistered)

naaaaaa...

posted on 02 Oct 2012, 15:21 1

6. VebbX (Posts: 41; Member since: 26 Feb 2012)

Are the pictures in the commercial taken with the phone?

posted on 02 Oct 2012, 17:44

9. gallitoking (Posts: 4721; Member since: 17 May 2011)

I guess Sony doesn't know that MP on a cell phone is not important

posted on 02 Oct 2012, 20:16 5

14. sandysingh252 (Posts: 27; Member since: 22 Nov 2011)

and I think, you don't know that your iDumb products are using SONY camera modules since iCrap 4S.