Television ad for Sony Xperia T focuses on the camera

Television ad for Sony Xperia T focuses on the camera
Share pictures by tapping phones

Share pictures by tapping phones

A television commercial for the Sony Xperia T is set to be shown this coming weekend. The ad focuses on the 13MP camera on the back of the device. Being in front of the camera is nothing new for the Sony Xperia T which will be featured in the upcoming James Bond movie Skyfall. AT&T is going to be having a promotional tie-in to the film with its LTE-enabled version of the phone, the Sony Xperia TL (L for LTE).

Sony's new flagship model goes from sleep to shutter is about 1.5 seconds which is great for those moments when something happens unexpectedly that you want to capture in a photograph. And thanks to Android Beam, you can share all of your photographs quickly and easily by tapping your phone with another NFC enabled Android model with the feature.

If we were running the marketing for the phone, we'd simply say, "If it's good enough for 007, it's good enough for you." Sony, for its part, wants to focus on the camera and we can't say that we blame them.

source: Sony via Phandroid

Related phones

Xperia T
  • Display 4.5" 720 x 1280 pixels
  • Camera 13 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDHC
  • Battery 1850 mAh(7h 3G talk time)



1. XPERIA-KNIGHT unregistered

Great phone sony :)

16. Danre

Posts: 85; Member since: Sep 02, 2012

Great phone from Great Brand.

2. kartik4u98

Posts: 511; Member since: May 19, 2012

"If it's good enough for 007, it's good enough for you." Exactly correct!!

3. ChangMin2012

Posts: 87; Member since: Apr 14, 2012

Here at sony, the NFC app is not known as the "S Beam", it's the Digital Brofist for us.

8. XPERIA-KNIGHT unregistered


4. Reverence

Posts: 224; Member since: Jul 16, 2012

OH my GOD......First Phone with a camera.... honesty!!!

5. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

exactly! SONY just aint cuttin' it

7. XPERIA-KNIGHT unregistered

no but that "first camera" you speak of was probably made by get outta here hater

11. CX3NT3_713

Posts: 2348; Member since: Apr 18, 2011

Polaroid, is going to be, all over sony ass, with that camera commercial .. lol

12. XPERIA-KNIGHT unregistered


6. VebbX

Posts: 41; Member since: Feb 26, 2012

Are the pictures in the commercial taken with the phone?

9. gallitoking

Posts: 4721; Member since: May 17, 2011

I guess Sony doesn't know that MP on a cell phone is not important

14. sandysingh252

Posts: 27; Member since: Nov 22, 2011

and I think, you don't know that your iDumb products are using SONY camera modules since iCrap 4S.

18. KaloqnYo

Posts: 22; Member since: Oct 24, 2011

YOU JUST MADE MY DAY BRO ! :):) Hahah you totally smashed him :D ! SONY 4ever :P

10. sinple

Posts: 132; Member since: Nov 04, 2011

hopefully that the iphone users will know iphone does not have the best camera around


Posts: 4851; Member since: Apr 13, 2012


15. jshan

Posts: 200; Member since: Dec 25, 2011

Sony making camera cz of its their job .. So it's not any wonder I guess.. LoL

17. bayhuy

Posts: 320; Member since: Jun 23, 2011

It is stupid to advertise your phone's camera, after Lumia 920...

19. oister85

Posts: 508; Member since: Apr 27, 2012

Man I want one so bad but I love my s3

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