Sprint eliminates its Direct 2 You personal phone delivery service
Back in 2015, Sprint tried to differentiate itself from the three other major U.S. carriers by offering a personal delivery service for new phones purchased from the carrier. Each driver in Sprint's fleet was given the job of delivering a new handset to a customer's location, setting up the device, and showing the subscriber how to operate the phone. The drivers were trained specifically for their job, and the carrier soon had a fleet of yellow and black cars driving around in certain markets. CEO Marcelo Claure said that the program, known as Direct 2 You, was like having 5,000 additional Sprint stores.
Interestingly, while Sprint put the kibosh on its plan, AT&T says that its phone delivery service called Enjoy is doing well. According to AT&T Mobility's CEO Glen Lurie, Enjoy has done very well, garnering exceptional customer feedback. Enjoy was launched three months after Sprint started making personal phone deliveries.
source: FierceWireless
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