Slacker adds more than 6 million new listeners, more than half are mobile, since the app refresh

Slacker adds more than 6 million new listeners since the app refresh
This past February, Slacker Radio completely overhauled its iOS and Android music streaming applications to reinvigorate its image while the competition stirs things up.

The design is reminiscent of Windows Phone although the Windows Phone app itself has not undergone any serious changes since last October. Nonetheless, the refresh for iOS and Android have earned Slacker an infusion of over 6 million new listeners and at least 3.5 million of those were on mobile.

Fortunately for Slacker, listening times have increased more than 25% and paid subscriptions have risen by more than 100,000. Moreover, the streaming service is “gross margin positive” across paid and ad-supported listeners.

“We’re thrilled with the results of our relaunch; since mid-February millions of new people are tuning into Slacker, they’re spending more time listening, and our paid subscriber base is growing fast,” said Jim Cady, CEO of Slacker. “And with our proven business model, Slacker is the only digital music service that is gross margin positive on every listener – whether they’re ad-supported or a paid subscriber.”

Slacker is fortunate to find itself preinstalled on several handsets across carriers as well as automobiles, even then, it claims it is now installed on more than three times as many iOS devices. Slacker is free to listen to, supported by advertisements and tailors music based on an artist or genre you select. There are also plenty of pre-programmed stations. Subscriptions start at $3.99 per month for Slacker Radio Plus which remove the ads, allow you to skip as many songs as you want and download stations for offline listening. Slacker Premium is $9.99 per month and throws unlimited on-demand access to Slacker’s entire music collection.

If you want to check out what you have been missing, you can find Slacker for iOS, Android, Windows Phone, BlackBerry and Symbian.

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source: Slacker

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