Nokia Lumia 925 ad in U.K. for 3 once again highlights low-light photography

Nokia Lumia 925 ad in U.K. for 3 once again highlights low-light photography
A humorous ad for the Nokia Lumia 925 once again focuses on the Finnish manufacturer's niche of producing handsets that take great photographs under low-light conditions. The commercial, for U.K. carrier 3, starts out by repeating the old adage that consuming carrots helps you see better in the dark. So a group of athletes sits down at the table, eating more carrots than Bugs Bunny can even fantasize about.

The athletes get ready to perform when the lights go off and we see how poorly they do. Two boxers are flailing away at air, a soccer player misses the ball completely while the other athletes also look like fools in the dark. The tag-line? "For better performance in low-light, try the Nokia Lumia 925".

Nokia's focus on low-light photography has given the company a niche that it can try to expand on. As you might expect, Nokia's success in this space will be challenged by the competition. The Sony i1 Honami will be introduced next month featuring a 20.7MP rear-facing shooter and the Apple iPhone 5S is expected to have an improved camera on back.

source: Nokia via WMPoweruser

Related phones

Lumia 925
  • Display 4.5" 768 x 1280 pixels
  • Camera 8.7 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 2000 mAh(12.8h 3G talk time)



1. darthinvader

Posts: 63; Member since: Sep 18, 2012


2. akki20892

Posts: 3902; Member since: Feb 04, 2013

One word: LOL

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

+1 for the profile picture.

4. akki20892

Posts: 3902; Member since: Feb 04, 2013

Thnkx, isn't cool.

10. Karl.Hummer

Posts: 5; Member since: Jul 17, 2013

That's blasphemy!

5. 007james

Posts: 15; Member since: Aug 03, 2013

Awesome ad haha

6. Shatter

Posts: 2036; Member since: May 29, 2013

AD should of been filmed on a Nokia 925 to show its real performance. Oh wait Nokia photoshops and sets up photos to make their Lumias look better than they really are.

8. -box-

Posts: 3991; Member since: Jan 04, 2012

You have zero proof that Nokia does that. Stop lying, troll

7. philansel7

Posts: 27; Member since: Aug 14, 2013

Paranormal Retarded Activity .. hahaha

9. -box-

Posts: 3991; Member since: Jan 04, 2012

Has anyone else noticed that, other than the initial "More than your eyes can see" ads, we haven't seen the 925 in the ad material? I wonder if its because it's not Lumia-y enough, or so it doesn't conflict with the 1020?

11. Sondae

Posts: 291; Member since: Jan 02, 2013

Funny advertisment.

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