Nokia Lumia 925 ad in U.K. for 3 once again highlights low-light photography

A humorous ad for the Nokia Lumia 925 once again focuses on the Finnish manufacturer's niche of producing handsets that take great photographs under low-light conditions. The commercial, for U.K. carrier 3, starts out by repeating the old adage that consuming carrots helps you see better in the dark. So a group of athletes sits down at the table, eating more carrots than Bugs Bunny can even fantasize about.

The athletes get ready to perform when the lights go off and we see how poorly they do. Two boxers are flailing away at air, a soccer player misses the ball completely while the other athletes also look like fools in the dark. The tag-line? "For better performance in low-light, try the Nokia Lumia 925".

Nokia's focus on low-light photography has given the company a niche that it can try to expand on. As you might expect, Nokia's success in this space will be challenged by the competition. The Sony i1 Honami will be introduced next month featuring a 20.7MP rear-facing shooter and the Apple iPhone 5S is expected to have an improved camera on back.



source: Nokia via WMPoweruser