The updated New York Times app for Windows Phone Marketplace
The New York Times has refreshed its app in the Windows Phone Marketplace. The update comes a couple of months after the launch of a new flagship model for Microsoft's mobile OS and gave the Times the incentive to re-design its app to take advantage of the features of new models like the Nokia Lumia 900
. Some of the new features include the ability for a user to pin certain news categories and blogs to Live Tiles so that the phone can display real-time news updates. With the updated app, users can now save articles to the cloud and access them from other devices. Pivot Navigation will allow users to see articles, videos and blogs in each section. Additionally, the UI has been refreshed and performance improved.
The app shows 25 sections of The New York Times including video, sideshows and blogs
. The app allows you to share information with friends and your social networks and will allow readers to view news while offline. The app will be available later Thursday at Windows Phone Marketplace. There is a caveat. As with all New York Times apps and websites, only the Top News is free and the rest of the reporting requires a subscription. You can find out how to subscribe and how much it will cost by heading to www.NYTimes.com/Access.
"We want to give our readers easy access to our content regardless of what platform they prefer. Our new and improved Windows Phone app provides an optimal user experience that highlights The Times’s celebrated journalism, photography and multimedia."-Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group, and general manager, NYTimes.com