Mobile ad network AdDuplex says Windows Phone did reach 10 million in sales for the fourth quarter
posted by Alan F. / Jan 25, 2014, 7:05 PM
According to the data compiled by AdDuplex, more than 10 million Windows Phone handsets were sold in the last quarter, which includes holiday sales. To get to that figure, Mendelevich asks us to make the rather easy assumption that there were very few Windows Phone 7 sales. He bases his stats on an estimate of the number of Windows Phone 8 devices in use, which he computes at 35 million as of the end of the fourth quarter
The most important conclusion made by AdDuplex is that on a sequential basis, more Windows Phone handsets were rung up in the fourth quarter than during the third quarter, which would seem to contradict Nokia's earnings report. And yes, if AdDuplex is right, it would mean that the platform does have that good ol' momentum that could carry through into 2014. The problem is that Nokia should be seen as a more accurate provider of sales figures than numbers from a mobile data network, which are estimated based on ad impressions.
source: AdDuplex via WMPoweruser
Posts: 4146; Member since: Nov 02, 2012
35 million? I thought that number would be higher. No wonder BB don't bother to code for it as they said.
posted on Jan 25, 2014, 7:10 PM 1
Posts: 7225; Member since: Mar 16, 2013
What kills me is over 20% of December sales still include WP7 devices, which do not have any upgrade path to WP8. The same stats come from adduplex.http://blog.adduplex.com/2013/
posted on Jan 27, 2014, 8:52 PM 0
Posts: 1544; Member since: Feb 16, 2012
Sorry, but both statistics don't contradict themselves. One checks the quarterly selling and the other the total number of devices in the market.
posted on Jan 25, 2014, 7:28 PM 3
Posts: 1612; Member since: Jan 16, 2012
This. Obviously 8.2 million were added, some non nokia, but if Nokia is going slightly down, that isn't good news whatsoever.
posted on Jan 25, 2014, 8:59 PM 1
Posts: 1798; Member since: Jan 07, 2014
Joe Belfiore the manager for Windows Phone Program Management at Microsoft also backed up AdDuplex theory with his on tweet on WP numbers saying. "Folks who think holiday sales of WP declined are incorrect. :) Activations more than doubled last holidays and increased each holiday month". BTW Samsung smartphone numbers fell last quarter.
posted on Jan 25, 2014, 11:03 PM 2
Posts: 86; Member since: Dec 05, 2013
"Joe Belfiore the manager for Windows Phone Program Management at Microsoft also backed up AdDuplex theory with his on tweet on WP numbers saying." Those two people released completely different statements.
posted on Jan 26, 2014, 12:17 AM 1
Posts: 631; Member since: Mar 05, 2012
Sales, smells. I have my 920, it works great, waiting on its successor.
posted on Jan 25, 2014, 8:30 PM 4
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