Mobile ad network AdDuplex says Windows Phone did reach 10 million in sales for the fourth quarter

Mobile ad network AdDuplex says Windows Phone did reach 10 million in sales for the fourth quarter
The founder of  Windows Phone based mobile ad network AdDuplex, Alan Mendelevich, disagrees with those who say that the platform disappointed Wall Street analysts last quarter. While the Street was looking for 10 million units to have been sold, Nokia reported sales of 8.2 million Lumia handsets for the three months ended in December. The Finnish based manufacturer is responsible for 90% of Windows Phone sales.

According to the data compiled by AdDuplex, more than 10 million Windows Phone handsets were sold in the last quarter, which includes holiday sales. To get to that figure, Mendelevich asks us to make the rather easy assumption that there were very few Windows Phone 7 sales. He bases his stats on an estimate of the number of Windows Phone 8 devices in use, which he computes at 35 million as of the end of the fourth quarter

The most important conclusion made by AdDuplex is that on a sequential basis, more Windows Phone handsets were rung up in the fourth quarter than during the third quarter, which would seem to contradict Nokia's earnings report. And yes, if AdDuplex is right, it would mean that the platform does have that good ol' momentum that could carry through into 2014. The problem is that Nokia should be seen as a more accurate provider of sales figures than numbers from a mobile data network, which are estimated based on ad impressions.


source: AdDuplex via WMPoweruser

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15 Comments

1. AfterShock

Posts: 4147; Member since: Nov 02, 2012

35 million? I thought that number would be higher. No wonder BB don't bother to code for it as they said.

15. Dastrix unregistered

What is BB? If you were referring to R.I.P. BB, then rest assured that they're never coming back from the grave.

16. sgodsell

Posts: 7605; Member since: Mar 16, 2013

What kills me is over 20% of December sales still include WP7 devices, which do not have any upgrade path to WP8. The same stats come from adduplex.http://blog.adduplex.com/2013/12/adduplex-windows-phone-statistics.html

2. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Sorry, but both statistics don't contradict themselves. One checks the quarterly selling and the other the total number of devices in the market.

6. sprockkets

Posts: 1612; Member since: Jan 16, 2012

This. Obviously 8.2 million were added, some non nokia, but if Nokia is going slightly down, that isn't good news whatsoever.

9. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Joe Belfiore the manager for Windows Phone Program Management at Microsoft also backed up AdDuplex theory with his on tweet on WP numbers saying. "Folks who think holiday sales of WP declined are incorrect. :) Activations more than doubled last holidays and increased each holiday month". BTW Samsung smartphone numbers fell last quarter.

11. rangaha

Posts: 86; Member since: Dec 05, 2013

"Joe Belfiore the manager for Windows Phone Program Management at Microsoft also backed up AdDuplex theory with his on tweet on WP numbers saying." Those two people released completely different statements.

14. Dastrix unregistered

Different, but supportive of the claim nevertheless.

3. pookiewood

Posts: 631; Member since: Mar 05, 2012

Sales, smells. I have my 920, it works great, waiting on its successor.

4. pookiewood

Posts: 631; Member since: Mar 05, 2012

Sales, smells. I have my 920, it works great, waiting on its successor.

5. pookiewood

Posts: 631; Member since: Mar 05, 2012

Sales, smells. I have my 920, it works great, waiting on its successor.

7. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Looks like you need one after triple posting :)

8. pookiewood

Posts: 631; Member since: Mar 05, 2012

Haha! No idea how that happened.

10. NateAdam8

Posts: 439; Member since: Feb 17, 2012

Bring your better WP8 Devices to T-Mobile you half wits.

13. shyguy3763

Posts: 52; Member since: Oct 27, 2013

Sales will remain in decline if Windows phones aren't offered to all carriers,also glad to hear that Sony plans to make another Windows phone,I'd like to see HTC give it another try also.

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