Intel's new chip aimed at smaller Android slates supporting LTE
The difference between this new chip and the "Bay Trail" processor is the smaller size of "Moorefield" and the fact that it runs cooler than the older silicon. And it is optimized for LTE enabled devices. In fact, it supports Intel's own XMM 7260 LTE modem, which is a Category 6 LTE device. That means it supports download speeds as fast as 300Mbps.
For Intel, this new chip could help it get inside more LTE flavored Android tablets. The KDDI MeMO Pad is one of the first Android tablets with the Moorefield chip inside. That tablet has Android 4.4.2 installed, and supports LTE connectivity.