HTC U Ultra and U Play prices and release date

PriceRelease date
HTC U Ultra 64 GB Gorilla Glass 5$749January 12th US preorder, orders start shipping mid-March
HTC U Ultra 128 GB Sapphire$910At a later date
HTC U Play 3 GB / 32 GB$440Q1 2017
HTC U Play 4 GB / 64 GBn/aQ1 2017

HTC just got its newest phones - the U Ultra and U Play - off the press release prints, and they are really something completely different from what it has been doing for the past few years. No more unibody metal design editions for Nth year in a row. The new U line phones have "organic symmetrical glass design," meaning they are built on a sturdy metal frame, sandwiched between two Gorilla Glass 5 slabs front and back. The U Ultra will also have a sapphire glass edition, presumably even sturdier, and coming at a later date for a higher price. So, how much for HTC's newest flagship and midrange entries? 

The HTC U Play will be available in different markets in Q1, with your choice of either 3GB and 32GB storage, or 4 GB RAM and 64GB of internal storage, starting at about $440. The HTC U Ultra, which comes with either 64 GB of internal storage and Gorilla Glass 5, or in a 128 GB version with sapphire glass, will be available for pre-order today in the US, at $750 for the base 64 GB version. The sapphire glass model of the U Ultra will be coming at a later date, and will cost the equivalent NT $ 28,900, or about $900. Both phones come in blue, pink, white and black hues to choose from.

source: HTC US and HTC Taiwan (translated)

Related phones

U Ultra
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 16 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(26h 3G talk time)
U Play
  • Display 5.2" 1080 x 1920 pixels
  • Camera 16 MP / 16 MP front
  • Processor MediaTek Helio P10, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2500 mAh(15.21h 3G talk time)



1. fyah_king unregistered

I'll get the G6 with its newer SD 835 processor. HTC what is going on with you?

6. sumpil

Posts: 91; Member since: Feb 02, 2016

You do know that these phones are new series's from HTC, the real HTC flagship with snapdragon 835 will be announced at MWC or in April

2. tsspro

Posts: 23; Member since: Jan 18, 2010

I need my headphone jack.

3. tiara6918

Posts: 2263; Member since: Apr 26, 2012

I like the new u series. But it seems it is still priced high especially the u play. You can get cheaper devices with better specs. I hope htc realizes that they really have to adjust their prices

4. raky_b

Posts: 390; Member since: Jul 02, 2014 more prove that someone is trying to kill once big company. R.I.P. HTC

5. athos07m

Posts: 137; Member since: Apr 22, 2012

If there are still investors in HTC, they should really step up. Seriously - someone is ELOP-ing HTC, mark my words: HTC will be bought for pennies not long from now.

7. jellmoo

Posts: 2588; Member since: Oct 31, 2011

What the... So it's oversized, massively overpriced, running hardware from the tail end of this generation, and isn't being released for two months? What on earth are they thinking?

8. Joosty

Posts: 473; Member since: Mar 14, 2013

Its as if we entered the Twilight zone. Where Samsung models are stamped with HTC logos... Remove that HTC logo and you would think this is a Samsung.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.