Google announces Android One to bring phones to emerging markets

Google announces Android One to bring phones to emerging markets
Google has been working for a while on ways to reach the "next 5 billion" mobile users, and today at Google I/O, Android and Chrome chief Sundar Pichai announced a new initiative called "Android One", which aims to push forward those plans. Not surprisingly, the initiative will continue Motorola's successes with offering "high-quality low-cost" smartphones for emerging markets.

The plan for Android One is that Google will work with manufacturers to help them build the best smartphones possible while still offering the features and apps that are the most useful for a particular region. One of the devices in the works is in a partnership with Micromax in Pichai's native India. Google says it will feature a 4.5-inch display, dual-SIM support, an SD card slot, and an FM radio, all for under $100. 

The devices would run stock Google Android, and get automatic updates. Interestingly, Google did leave the door open for extra apps to be added to the stock experiences, but said that any extra apps would have to be "locally relevant". It's unclear how much Google will exert pressure to keep to that promise, so we'll have to watch for bloat. 

Google announces Android One to bring phones to emerging markets

source: Google

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22 Comments

1. hipnotika

Posts: 353; Member since: Mar 06, 2013

fonts of iOS :))) ahahah copycat :D where is the androiderss :D

8. eldyagustius

Posts: 182; Member since: Oct 30, 2013

wtf? iOs font is helvetica. 1. I don't see the logo use the helvetica because it's rounded 2. helvetica is not the only iOs's font

14. rihel_95

Posts: 305; Member since: Mar 21, 2012

where is android silver

16. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

this is kind of android silver... the OS updated by google just like the play edition combined with karbon & micromax (in India), this is the feature phone killer!!!!!! it will also kill cheap wp (5xx, 6xx) and bb (z30 and bunch of OS7 bb).

2. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

shut up you troll.....we know who is copycat....and android l has various fonts options and one might look similar to ios..... go watch ios 8 announcement and see who copied whose features....

3. superfans

Posts: 155; Member since: Jul 30, 2012

Well this year , iOS copy android's features while android copy iOS and windows 8.1 design, so they both copy.

9. eldyagustius

Posts: 182; Member since: Oct 30, 2013

I don't think the android copy the designs. I knew it implements Flat UI but It's still has different looks compared to iOs

4. hipnotika

Posts: 353; Member since: Mar 06, 2013

ahhahahaha :D calm down androider :D

5. RebelwithoutaClue unregistered

Says the person with the hysterical laugh and the need to respond to every Google I/O article with the same lines ;) You're putting way too much effort in this lol

11. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

Typing ahahahaha doesnt means you are funny. I feel like crying after reading your posts. Get a life and take a break from your trolls bro. Chill !

6. desijatt

Posts: 58; Member since: Aug 28, 2012

I really do think Google did same thing with Android L that Apple did with iOS 8. With apple it was like OK because they are copycats but Google surprised me. But this Google one is great

7. hunted

Posts: 403; Member since: Sep 21, 2011

Micromax!!! one of the good company i like.

10. vishalaestro

Posts: 81; Member since: Dec 08, 2013

very happy to hear micromax coming at a global level.i was frustated by their quality as they were just importing phones from china without any quality testing or design on both software and hardware by the company itself .seems google android one phone will be an exception .

12. hunted

Posts: 403; Member since: Sep 21, 2011

you should try their phone. I have a micromax for 15 months and i haven't faced any problems yet.

20. LoveHater

Posts: 234; Member since: Oct 09, 2013

same here ,, been using A110 for over a year ,, not a single glitch,, Way surprised to see Micromax at i/o ,, never expected that

13. antonioli

Posts: 200; Member since: Sep 08, 2013

Very good initiative.

15. nbringer

Posts: 180; Member since: Sep 11, 2012

Oh, NOW they put FM radio... but only in the 'emerging' markets. I the 'other' markets people are forced to stream. Despicable.

18. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

Mediatek chipset support FM radio band, Snapdragon don't. If you want FM radio android, you can't have high end phone.

21. hipnotika

Posts: 353; Member since: Mar 06, 2013

all the snapdragon chipsets have fm radio chip. for example lg g2 g3 htc one m8

17. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

@Phone arena Sundar picai said that user has the control on additional content, meaning user can delete it.

19. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

I think the android one will mark the end of many things. The end of feature phone, the end of blackberry (who wanna buy z30 anymore), the end of nokia X (why would anyone buy half-hearted android when they can get the google nexus-like android with $100), the end of cheap lumia. Check mate!!

22. srvricky

Posts: 18; Member since: Jul 14, 2013

Micromax is still Micromax !! it's worst.. why not Xioami or Huawei or some better company like that?

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