Fossil launches its first sporty smartwatch, the Q Control

Fossil is absolutely relentless this year. After announcing no less than 300 smartwatches earlier this year, the company launched yet another wearable device, the Q Control. Unlike any of Fossil's other smartwatches, this one is aimed at a certain category of buyers.

Fossil Q Control is the company's first sporty smartwatch. As expected, it runs Android Wear 2.0 and fully supports iPhones and Android handsets running OS 4.3 or later. Fossil also confirmed the smartwatch features connected GPS and compatibility with Strava, as well as Google Fit.

Hardware-wise, the Q Control packs the usual Qualcomm Snapdragon Wear 2100 processor, along with 4GB internal memory. The battery powering the smartwatch should offer around 24 hours of standard (not continuous) usage.

A heart rate sensor and some unique digital watch faces will be included too. Fossil announced the Q Control is available for purchase online and retail stores starting this week for $275.