Fossil unveils more than 300 new smartwatches and no, this isn't a typo

Fossil Group, known for its several high-profile watch brands, such as Fossil, Skagen, and Misfit, claims to have "reinvented the watch" with its latest lineup of more than 300 smartwatches set for release throughout 2017. That number comprises two different categories of wearables: the classic touchscreen, Android Wear 2.0-powered smartwatch, and hybrid smartwatches, which are mostly just analog, but have added notification support and activity tracking.

The Android Wear-based models, which will be spread across five of the company's brands, will be based on the same Qualcomm processor, the Snapdragon Wear 2100, which can also be found in the LG Watch Style and Watch Sport. All of them will also sport "one-of-a-kind" AMOLED screens, which is a bold statement to make when you're announcing so many models at once, but we'll take it.

Seeing as, apart from Misfit, Fossil Group's brands make watches based more on fashion rather than utility, the huge amount of new smartwatches isn't that much of a surprise. Most of the time, their only differences will be their looks, which is in line with watch makers' traditional strategy of reusing mechanisms across models.

The smarter type of smartwatch will also come bundled with what Fossil calls "branded micro-apps," which will be tailored to each brand's target customer base, offering unique functionality. While for now we can't exactly say what that entails, an example the company gave is the Michael Kors Access' "My Social" micro-app, which would let users choose an Instagram photo to set as their dial background.

source: Fossil Group



1. surethom

Posts: 1730; Member since: Mar 04, 2009

All. I want is an android wear watch with heart rate monitor that is sub 11mm please to replace my huwaei w1

5. sgodsell

Posts: 7577; Member since: Mar 16, 2013

So you want thin on your wrist. There is lots of Android Wear watches to choose from. But to me an most others are concerned more about the physical size of the watch vs the height of a watch. If you want more of a fitness tracker, then take a look at the Polar M600. It's waterproof, has the best heart rate monitor for any smart watch or wrist worn fitness tracker. It even tracks your laps in the pool. If you run, jog, or bike it has GPS as well. It's display is small with a resolution of 240x240. But if you are really concerned with being thin, but need to have a heart rate monitor, and all the other goodies, then don't expect it to be too thin.

2. Feanor

Posts: 1418; Member since: Jun 20, 2012

Just a couple of months ago analysts and the hype train were questioning viability of Android Wear and whether there will be any dedicated hardware partners. I think matters have settled pretty quickly; while traditional technology OEMs are shying away from smartwatches, Android Wear becomes fast the default option for traditional watchmakers. Which is not a bad thing for Google. Better to be installed in the Fossils and TAG Heuers of the world than compete in geekiness with Apple Watch.

3. toukale

Posts: 669; Member since: Jun 10, 2015

There is a reason traditional tech oem's are shying away from Android Wear, they do not want a repeat of the Smartphone market where they are just dumb box shipper and Google holds all the power and values and they have nothing to show for it at the end of the day. They want to control their own destiny (not that I think they can). It's the reason why Samsung is not putting Android Wear on theirs. Fossil, Tag Heuers and the rest did not go through the smartphone crap and they have no other choice at the moment.

6. sgodsell

Posts: 7577; Member since: Mar 16, 2013

Time waits for no man. As it stands today traditional watch makers control their own watch faces and anything on those watch faces. Android Wear allows watch makers to make and implement any watch face they like. Plus have all the added benefits of Android Wear and being a full fledged smart watch. That can play music, get notifications, do fitness tracking, ask it for information, and so many other benefits that are currently not on any traditional watch.

7. vincelongman

Posts: 5750; Member since: Feb 10, 2013

Also IMO this is traditional watch makers are jumping on board because of what happened with the smartphone They dont want to get left behind like what happened e.g. Nokia, Blackberry, ... And smartwatches are something we wear Therefore they are equally fashion accessories as they are tech accessories Traditional watch makers are probably hoping their brand names will give them as edge over the traditional tech brand smartwatches

4. libra89

Posts: 2316; Member since: Apr 15, 2016

6 and 9 are so nice, I would wear them. Finally some pretty watches that don't have so much going on.

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