Fossil Group, known for its several high-profile watch brands, such as Fossil, Skagen, and Misfit, claims to have "reinvented the watch" with its latest lineup of more than 300 smartwatches set for release throughout 2017. That number comprises two different categories of wearables: the classic touchscreen, Android Wear 2.0-powered smartwatch, and hybrid smartwatches, which are mostly just analog, but have added notification support and activity tracking.
The Android Wear-based models, which will be spread across five of the company's brands, will be based on the same Qualcomm processor, the Snapdragon Wear 2100, which can also be found in the LG Watch Style and Watch Sport. All of them will also sport "one-of-a-kind" AMOLED screens, which is a bold statement to make when you're announcing so many models at once, but we'll take it.
Seeing as, apart from Misfit, Fossil Group's brands make watches based more on fashion rather than utility, the huge amount of new smartwatches isn't that much of a surprise. Most of the time, their only differences will be their looks, which is in line with watch makers' traditional strategy of reusing mechanisms across models.
The smarter type of smartwatch will also come bundled with what Fossil calls "branded micro-apps," which will be tailored to each brand's target customer base, offering unique functionality. While for now we can't exactly say what that entails, an example the company gave is the Michael Kors Access' "My Social" micro-app, which would let users choose an Instagram photo to set as their dial background.