Fitbit debuts fitness and health Premium subscription service

Alongside the Versa 2 smartwatch, Fitbit announced a subscription-based fitness and health service that it calls Fitbit Premium. The service uses unique data from each subscriber to deliver a personalized experience “with actionable guidance and coaching.”

The premium service is meant to help users achieve their health and fitness goals and costs $9.99 per month. At launch, Fitbit Premium includes nine guided health and fitness programs, which will help subscribers get more sleep, wake up energized, increase their activity, manage nutrition and create lasting healthy habits.

Among the programs that subscribers will be able to use, Fitbit mentions actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions, and educational content.

But that's not all, as Fitbit promises to launch additional activity, sleep, and nutrition programs by the end of the year. Also, to help those with a condition such as diabetes or weight loss, Fitbit says it will launch a personal, one-to-one coaching service in 2020, with a limited pilot targeted to roll out later this year.

Fitbit Premium will start rolling out in September at $9.99 per month or $79.99 per year. However, promotional pricing and product bundle offers might be available before and after the premium services releases.