Daniel Craig was against Sony and Samsung phones in Spectre because "James Bond only uses the best"

Daniel Craig was against Sony and Samsung phones in Spectre because
The amount of money discussed for Android product placements in the new James Bond movie Spectre was staggering. Daniel Craig, who stars as the suave and debonair British spy, was offered $5 million to be seen with the Sony Xperia Z4 in the movie. Sony offered $18 million for marketing and promotion for the film, a figure trumped by a $50 million bid by Samsung. In addition, Samsung said it would pay $5 million if Bond was seen in the movie using a Samsung smartphone.

But leaked emails from producer Barbara Broccoli revealed that neither Craig, nor Spectre director Sam Mendes, were in favor of the multi-million dollar product placement and promotion deals because "James Bond only uses the 'best,' and in their minds, the Sony phone is not the 'best.'" That comment came in an email to Broccoli from Andrew Gumpert, President of Worldwide Business Affairs and Operations for Columbia Pictures. The conversation was one of those leaked when Sony's emails was hacked The leaked email doesn't say which phone the actor and the director would consider worthy of use by James Bond. Word of the email first became public last April. Now that the film is about to be released in the U.S., it has become topical again.


Last December, when emails from Sony first started to leak, there was talk that Craig and Mendes would have a hand in designing the Xperia Z4. There is no indication that this ever took place. Also discussed in the correspondence was an idea to do a promotion for the phone without Daniel Craig. In this scenario, $4 million would have gone to producer Barbara Broccoli as a placement fee. The other $1 million would have been used to have the actor who plays "Q" take part in the promotion.

In September, Sony released a commercial for the Sony Xperia Z5 showing Miss Moneypenny picking up the phone for James Bond in a movie-quality ad. Daniel Craig did not appear in the commercial and Sam Mendes had nothing to do with it. We wonder how Craig feels about the ad, which implies that his character uses an Xperia Z5.

source: BusinessInsider via AppleInsider

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153 Comments

1. Mxyzptlk unregistered

He wanted the iPhone? *grabs popcorn*

17. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Mxy, you're gonna make the trolls cry bro...stop it.

21. Scott93274

Posts: 6025; Member since: Aug 06, 2013

lol, it's what everyone was thinking when they read the header. I'm actually looking forward to all the fun comments as well, Pass the popcorn Mxy!

30. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Taters fell for it.

33. Scott93274

Posts: 6025; Member since: Aug 06, 2013

That he did. lol

75. Taters

Posts: 6474; Member since: Jan 28, 2013

See post 74 tardy boy.

115. Acer_Predator unregistered

Ar u ppl so stupid ?!?!? He definitely wasn't against sony phone!! U think that casting person is bothered what phone he will get in the film !?!?! Pleeease don't be naive ppl .. This is another mock of the week!

116. Scott93274

Posts: 6025; Member since: Aug 06, 2013

Are you stupid? Why are you responding to my comment? I don't care what Daniel Craig thinks is a better smartphone, I'm simply having fun in this article pocking fun at everyone else's comments.

122. Acer_Predator unregistered

U idiot am not responding to your coment I just sticked my pist between ..think .com stupido

128. Scott93274

Posts: 6025; Member since: Aug 06, 2013

You're wrong, you did respond to my comment... also, I would refrain from calling people idiots when it's painfully obvious that you have no clue how to type or spell.

74. Taters

Posts: 6474; Member since: Jan 28, 2013

What did I fall for? I agree with him that Bond might be an isheep like you. There is nothing to fall for.....I participate willingly in these flame wars. You sheep amaze me sometimes with your herd way of thinking...defies logic.

78. Taters

Posts: 6474; Member since: Jan 28, 2013

I am never coerced into anything, I think before I reply unlike you Mr Jedi.

97. Scott93274

Posts: 6025; Member since: Aug 06, 2013

He still doesn't get it...

101. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Lmaoooo, I see. Smdh...

139. Taters

Posts: 6474; Member since: Jan 28, 2013

Oh I get it but both are your comments are pretty irrelevant...

141. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Did you think, before you typed post 139?

146. Taters

Posts: 6474; Member since: Jan 28, 2013

Always. You clearly don't.

160. cnpthe3rd

Posts: 103; Member since: Feb 01, 2009

since when does James Bond "use the best"? As I recall from the Bond movies I have seen James uses some special made super toy with features you can only dream up nothing "off the shelve" so he should have a cell phone that shoots surface to air missles, or covers his body with a force field or something like that.

145. Mxyzptlk unregistered

Lol I see they're crying a storm bro

151. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Lol yes.

19. Taters

Posts: 6474; Member since: Jan 28, 2013

Hi might actually be an isheep like yourself. Lol

24. Arch_Fiend

Posts: 3938; Member since: Oct 03, 2015

I'd Like To Know What He Thinks The Best Phone Is. If He's An Android Fan I'd Really Like To Know. Cause There Really Isn't much Better Android Phone Than What Sony Has To Offer.

46. aba71983

Posts: 807; Member since: Jul 24, 2014

I agree. Many android phone is better than Sony. Unlike Sony it has water & dust resistant that James Bond can dive under the water compare to Samsung no water resistant.

49. Scott93274

Posts: 6025; Member since: Aug 06, 2013

So James Bond's phone is a Moto G? lol.

94. aba71983

Posts: 807; Member since: Jul 24, 2014

Did I say Moto G?

77. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

I've read your comment about 5 times and it doesn't make sense. Anyhow, the "best" phone will never exist. Because there will always be someone against it. In short, James Bond should stick to his cars, guns and of course, women.

95. aba71983

Posts: 807; Member since: Jul 24, 2014

I understand if doesn't make sense to you because you can't afford it.

117. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

Loser!

119. Scott93274

Posts: 6025; Member since: Aug 06, 2013

how does his financial situation make your statement any more or less idiotic?

76. Taters

Posts: 6474; Member since: Jan 28, 2013

Nah I would put like at least 4 other Android handsets ahead of Sony's flagship. Probably more than 4 actually.

* Some comments have been hidden, because they don't meet the discussions rules.

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