Cartoon Network Announces Live Streaming Across Digital and Online Platforms
Network to Expand TV Everywhere Strategy
Cartoon Network, television's #1 network with boys 6-11, announced today that it will soon begin
streaming its on-air content live across multiple platforms, including
online at CartoonNetwork.com and for mobile viewers on the iPod, iPod Touch, iPhone and iPad. Presented as part of Cartoon Network's advertising Upfront this morning in Los Angeles, the announcement
further expands the network's TV Everywhere strategy to provide content
for viewers on all screens.
"It is our commitment to the TV
Everywhere strategy to let our audiences enjoy our shows whenever and
wherever they want," said Stuart Snyder, president and COO, Turner
Broadcasting's Animation, Young Adults & Kids Media (AYAKM). "Soon,
viewers will be able to catch Cartoon Network
anywhere and everywhere-whether they are in front of their television
or maybe even at the airport waiting for a flight, we will be available
for viewers to experience the live telecast seamlessly."
TV Everywhere is an industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite full-length shows, available day after air,
across multiple platforms (TV VOD, web, tablets and mobile devices) with
a high-quality experience at no additional cost.
(CartoonNetwork.com), currently seen in 99 million U.S. homes and 168
countries around the world, is Turner Broadcasting System, Inc.'s
ad-supported cable service now available in HD offering the best in
original, acquired and classic entertainment for youth and families.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs
branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around the
Disney/ABC Television Group and Comcast to
Premiere Innovative Disney-Branded Authenticated TV+ Services to Comcast
Xfinity TV Customers
WATCH Disney Channel, WATCH Disney XD and
WATCH Disney Junior Provide Online and Mobile Access to Live Linear
Channel Streams and "On Demand" Content for Kids and Families at Home
PHILADELPHIA & BURBANK,
Calif., Jun 14, 2012 (BUSINESS WIRE) -- Comcast and Disney/ABC
Television Group today announced that Xfinity TV customers can now
access three new authenticated TV+ products -- WATCH Disney Channel,
WATCH Disney XD and WATCH Disney Junior -- at home or on-the-go -- via a
suite of new innovative apps for iPhone, iPad and iPod
touch, and online at WATCHDisneyChannel.com, WATCHDisneyXD.com and
WATCHDisneyJunior.com. The three new WATCH products are the first-ever
to provide authenticated users with both access to live, linear network
streams as well as an extensive offering of advantaged window "on demand" episodes.
"We are excited to team with Comcast to be the first in the industry
to offer authenticated products that provide both live linear streams of
our Disney-branded kids television services and a robust selection of
episodes on demand to viewers who verify their subscriptions," said
David Preschlack, executive vice president, Disney and ESPN Media
Networks affiliate sales and marketing. "Our company prides itself on
being at the forefront of innovation, and we are dedicated to
continually enhancing the overall viewing experience for our consumers,
as well as adding value to our industry's ecosystem."
Strauss, Senior Vice President, Digital and Emerging Platforms, Comcast
Cable said, "Working hand-in-hand with The Walt Disney Company, we're
excited to be the first to deliver this best-in-class kids and family
programming to customers -- both in and out of the home across all of
our video platforms. This launch is the latest in a series of TV
Everywhere initiatives we're delivering that offer customers more
choices and new ways to watch the best entertainment anytime, anywhere."
Xfinity TV customers, who subscribe to Disney Channel, Disney XD and
Disney Junior networks as part of their monthly video service can now
stream these channels live online and via the convenience of their iOS
devices. In addition, Xfinity TV customers can view a variety of top
series including "Good Luck Charlie," "Shake It Up," "Phineas and Ferb,"
"TRON: Uprising," "Mickey Mouse Clubhouse" and "Jake and the Never Land
Pirates" from Disney Channel, Disney XD and Disney Junior on these new
WATCH products, on Xfinity On Demand, Xfinity.com/tv and through the
Xfinity TV app on the iPad, iPhone and iPod touch and Xfinity TV Player app on Android-powered devices, anytime.
The free Watch apps include a simple, kid-friendly user interface
that brings the current online viewing experience to the
high-resolution, Multi-Touch displays of iOS devices. Once a user
downloads one of the WATCH apps or visits one of the WATCH websites,
they will receive sign-in instructions to verify their Comcast Xfinity
TV credentials, allowing them access to their favorite Disney Channel,
Disney XD or Disney Junior programs on their device(s).
Non-authenticated users of the WATCH Disney Channel, WATCH Disney XD and
WATCH Disney Junior services will have access to a limited number of
"on demand" episodes each month.
Disney/ABC Television Group's WATCH apps are available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore .
Later this year, Xfinity TV will also integrate all of the content
available through WATCH apps on Xfinity.com/tv as well as on other
viewing platforms. Today, Xfinity TV offers more than 75,000 TV shows
and movies, including a variety of kids and family programming, across
Xfinity On Demand, Xfinity.com/tv and the Xfinity TV and Xfinity TV
Player apps for iOS and Android, respectively.
The launch of
Watch Disney Channel, Watch DisneyXD and Watch Disney Junior, as well as
the recent launch of WatchESPN with Comcast is part of a long-term,
comprehensive distribution agreement between Comcast Corporation and The
Walt Disney Company that was announced in January, 2012. The agreement
will deliver Disney's top quality sports, news and entertainment content
to Comcast's Xfinity TV customers into the next decade on televisions,
computers, tablets and handheld devices. The new agreement enhances the
multichannel business model and supports the companies' mutual goal to
deliver the best video content to customers across multiple platforms
using the latest technology and cloud innovation. For the first time
ever, Comcast's Xfinity TV customers will be able to watch ESPN, ABC or
Disney shows live or On Demand and across multiple screens. The
companies also agreed to collaborate over the term of the deal to create
new, innovative viewing experiences for Xfinity TV customers.