Did the head of game development at Rovio tell the developer's CEO that he would come up with a new game "when pigs fly?" Actually, the pigs more than fly in the new "Bad Piggies" game which is a spin-off of the extremely popular "Angry Birds" franchise. This time, it is the pigs that are the stars and based on a new trailer released by Rovio, the game looks similar to Rovio's Amazing Alex where you have to build machines or other wacky contraptions to escape past certain levels, carrying as many eggs as you can steal back from the birds. The trailer teases that there are millions of possible combinations.
The pigs are large and in charge in the new game
Some of the materials that the pigs can use include wheels, rockets, umbrellas and propellers. It looks like the slingshot has been retired from this game which will launch on September 27th in the App Store and Google Play Store and will eventually be offered in the Windows Phone Marketplace. Rovio has said that its goals go beyond developing hit games and wants to be the next Disney. Thanks to the popularity of the Angry Birds series, Rovio has been able to license the characters for everything from candy to comforters to lunch boxes. It is a strategy that sets Rovio apart from other successful app creators like Zynga. Of course, Zynga's successful games aren't filled with characters that translate well as a stuffed pillow.
Last year, Angry Birds generated more than $100 million in revenue for its developer. While that might be hard to top in 2012, a full-length feature film is due out which should attract both the kids and those grown-ups who have been playing the games on their handsets. And who knows? Perhaps next year at this time we will be talking about the "Bad Piggies" Broadway show.
Unfortunately, Yahoo! Games has the exclusive on the trailer (we told you Rovio's corporate idol is Disney!) so to view it, click on this link.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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