BBM coming soon to Windows Phone; messaging app to be pre-loaded on Nokia Lumia 630?

BBM coming soon to Windows Phone; messaging app to be pre-loaded on Nokia Lumia 630?
After Facebook offered $19 billion for WhatsApp, BlackBerry CEO John Chen had an epiphany. Realizing that BBM might be a hidden jewel inside BlackBerry, and understanding that WhatsApp was valued at $42 for each subscriber, he opened up BBM to iOS and Android subscribers. It was a smart idea, since it added a large number of new users for BBM, thus raising the value of the messaging app.

BBM is coming to Windows Phone

BBM is coming to Windows Phone

The executive also has promised Windows Phone users that they too, would be allowed to subscribe to BBM. And while this has yet to take place, earlier speculation had the app opening up to Microsoft's mobile OS platform between May and June. The timing then, couldn't be better for a photograph posted by a Reddit account holder. The picture shows that BBM should soon be available on the Windows Phone Store. In addition, BBM is supposedly going to be offered as a pre-loaded app on the Nokia Lumia 630.

The reason why this is so important for BlackBerry, is that BBM could eventually be a source of cash if things get tight. And as previously noted, the higher the number of BBM subscribers, the more the platform will fetch in a sale. John Chen has also started to monetize BBM by signing up major advertisers for sponsored discussion groups with BBM Channels. In addition, a recent update to BBM added the BBM Store, where users can purchase BBM Stickers.

BBM is not worth anywhere near the $19 billion that WhatsApp fetched from Facebook, at least not yet. But BlackBerry is doing all the right things in pumping up the value of BBM. And soon, iOS, Android and Windows Phone users will be able to use BBM Video which might add even more members to the messaging app.

Thanks, Anonymous Tipster!

source: Jeruknipis.com (translated)

Related phones

Lumia 630
  • Display 4.5" 480 x 854 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon 400, Quad-core, 1200 MHz
  • Storage 8 GB + microSDXC
  • Battery 1830 mAh(13.1h 3G talk time)

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15 Comments

1. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Nice, WP app store is very mature now. Tons of the most popular apps and games are available or on the way.

4. akki20892

Posts: 3902; Member since: Feb 04, 2013

I'm finally so excited to get 930 because wp updated very well and now it has apps and games (note: not all but most of). Perfect time to switch... #930 #orange.

2. tatail

Posts: 261; Member since: Jan 08, 2010

Keep it coming BlackBerry.. Good for WP users.

3. AJagtiani

Posts: 466; Member since: Apr 24, 2014

Its good to see Chen bringing his company's apps to more platforms. Its the only way he can make the company profitable really.

5. tatail

Posts: 261; Member since: Jan 08, 2010

It is always encouraging to hear something positive from people about BB. And this is a first I have read from you. See, you look good, and makes me happy too.

6. adwienc

Posts: 136; Member since: Mar 26, 2014

I played today with 630 for a moment, it's nice phone and WP 8.1 seems to be huge step ahead of WP8 but these on screen buttons...I hate them, I hope that Nokia will never stop using physical layout in their high end models. I wanted to buy Z1 Compact but these screen buttons make no sense, only take already small usage area, when bezels are still big enough to hold physical buttons.

7. sip1995

Posts: 1771; Member since: Feb 07, 2014

Nokia has QUALITY.

8. akki20892

Posts: 3902; Member since: Feb 04, 2013

If u need android mid range u should get z1 compact it has quality bcoz of Sony. And looking for wp then wait for 720 successor, bcoz Nokia has quality too.

9. NotAGeek

Posts: 279; Member since: Jan 26, 2014

Everythimg is complete.Can't wait to get myself a green 630 dual sim

10. dickwyn

Posts: 621; Member since: May 07, 2012

Well I'm already using the Lumia 630 and nope bbm is not preloaded onto it. Maybe is is just a regional affair

11. AfterShock

Posts: 4146; Member since: Nov 02, 2012

That's good to hear, last thing any phone needs is more preloaded stuff on it.

12. DerryAhmad

Posts: 296; Member since: May 05, 2012

The picture taken is from an Indonesian Lumia 630 box. And the phone hasn't been released here yet. I guess Nokia Indonesia is waiting for BBm to be released to WP before releasing the phone. Cause as the box suggested.. Bbm and Path are major draws for people in buying new phones.

13. kartikeyarathi8

Posts: 12; Member since: Jan 06, 2014

Can we get a deadline or target for bbm in wp? As bb is annoyingly slow in speeding up the business releases.

14. niteshbids

Posts: 5; Member since: Dec 30, 2011

Please check your facts before posting the article.. Saying that Chen had an epiphany AFTER Facebook purchased WhatsApp is a gross mistake as BBM had been available for iOS and android since 2013 while Facebook purchased WhatsApp only in Feb 2014..

15. Ultimate747

Posts: 1; Member since: Jun 02, 2014

BlackBerry didn't have an epiphany after WhatsApp sold to Facebook. BBM was already available on iOS and Android at that time.

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