Apple shows off iPhone X Face ID and Portrait Lighting in a series of new ads

Apple has uploaded three new ads to its YouTube channel, and we have a feeling we're going to see them a lot during the upcoming holiday season. These short commercials promote two of the hottest features of the iPhone X - Face ID and the Portrait Lighting mode.

The first one, "Introducing Portrait Lighting", demonstrates how the mode allows the user to add studio-quality lighting effects to their shots without the need for a professional photographer. The other two which are dubbed "Opens with a Glance" and "Adapts to Your Face" highlight the new Face ID authentication system on the $1,000 flagship.

This trio supplements the initial batch of four iPhone X ads which Apple released about two weeks ago. All of them are less than a minute long, so it's likely that we'll see them on online media platforms rather than anything else. You can watch the three new ads in the slideshow below.



1. cnour

Posts: 2305; Member since: Sep 11, 2014

Impressive and perfect as usual.....1, 2, 3 go haters....

2. youssef44

Posts: 547; Member since: Apr 29, 2014

Stop talk and improve the camera, we need things more useful, now most phone’s camera are perfect, so PLEASE improve other important things! Battery life, Sound quality! Finger Print Sensor, or make new things ! Like a pen?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless