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New iPhone X video ads bring Face ID and Animoji into the spotlight

by Florin Troaca / Nov 27, 2017, 6:40 PM

New iPhone X video ads bring Face ID and Animoji into the spotlight

Apple today released four video ads promoting the iPhone X - the company's newest, most advanced, and most expensive smartphone yet. All the videos - embedded below - presents features that are currently exclusive to the iPhone X.

One of the ads shows how much fun you can - arguably - have with Animoji (which are created with the help of data gathered by the handset's TrueDepth camera), while the other three videos are all about Face ID.

As you may know, Face ID is the only biometric authentication feature on the iPhone X, as the device lacks Touch ID (and a home button). Like Animoji, Face ID relies on the TrueDepth camera system, and quickly creates a detailed depth map of your face - your new password, as Apple puts it.

With Face ID - which works even in the dark, or when you wear glasses or makeup - you can do all the things you'd do with Touch ID, including using Apple Pay. Even so, many Apple fans don't seem to be too convinced that ditching Touch ID was the best idea. What do you think?

Apple's latest iPhone X ads are here

source: Apple (YouTube)

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12 Comments

1. maherk

Posts: 6770; Member since: Feb 10, 2012

Although it's not that big of a deal for us, but my wife's iPhone X does unlock with her eyes closed. At 1st it didn't, so I'm not sure if it's because of face id itself, or the latest update Apple pushed last week.

posted on Nov 27, 2017, 7:12 PM 0

8. lazarus_26

Posts: 38; Member since: Sep 29, 2014

maybe your wife disabled "require attention for face id". go and check it on Accessibility.

posted on Nov 28, 2017, 2:48 AM 1

10. maherk

Ohh yeah, it has to be that! I now remember playing with this option when 1st bought her phone. I'll make sure I switch it off now. Thanks for the help.

posted on Nov 28, 2017, 7:49 AM 1

11. lazarus_26

You're welcome.

posted on Nov 28, 2017, 8:25 AM 1

2. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

I am going to try right now It opened with eyes closed with my glasses on But when I took glasses of it did not work.

posted on Nov 27, 2017, 7:54 PM 1

3. maherk

At 1st I thought maybe it's just a one time glitch, but nope, it did and it still does open every single time she tries with her eyes closed.

posted on Nov 27, 2017, 8:24 PM 0

4. Zylam

Posts: 1813; Member since: Oct 20, 2010

Why did Google stuff up the Pixel 2 XL so bad. I'm stuck with nothing worthwhile to get this year. The One Plus 5T doesn't ship to Australia.

posted on Nov 27, 2017, 9:19 PM 1

5. Ozsikhs

Posts: 58; Member since: Sep 03, 2015

Get a gray import, mate !!

posted on Nov 27, 2017, 11:07 PM 0

6. EC112987

Posts: 1214; Member since: Nov 10, 2014

Im sure the iPhone X is an amazing upgrade but the deal breaker for me was the in hand experience. I'm used to the larger flagship phones. If it weren't because I love my S8+, I'd get the one plus 5t or a note 8. Hope those that get the iPhone X are truly satisfied.

posted on Nov 27, 2017, 11:20 PM 1

7. cnour

Posts: 2305; Member since: Sep 11, 2014

The future is here.......

posted on Nov 27, 2017, 11:40 PM 1

9. passion0893

Posts: 1; Member since: Nov 28, 2017

I was waiting eagerly for iphone x. But iphone x is not for guys who need security and concerned with business oriented Apps. This is the device for the kids who want to play with aniimojis and share with friends. Almost 1300$ device without proper security. Design is good now please make some thing good in terms of security.

posted on Nov 28, 2017, 3:32 AM 0

12. Shott3r

Posts: 19; Member since: Nov 28, 2017

Anyone else don't think that's a girl? It's very uncanny valley. Can't tell if it's a transgender person, or a rendering of some kind. But it's kinda unsettling.