Apple's US iPhone installed base growth slowed dramatically last quarter
A survey of 500 Apple customers contacted between September 29 and October 10 indicates the iPhone US installed base reached 204 million units during the July-September quarter. This number is Apple’s highest ever and is up from just 181 million users a year earlier. However, not everything is positive.
According to CIRP, the increasingly saturated smartphone market combined with slow iPhone sales and a lower number of Android switchers meant Apple’s US iPhone installed base growth dropped to the lowest levels registered by CIRP since it started tracking iPhone sales in 2012. Fortunately, consumers are now keeping their iPhones for longer than ever which means the overall size of Apple’s installed base is protected.
The current quarter is typically Apple’s strongest and the iPhone 11 is performing strongly which means a big boost to the iPhone installed base in the US market is to be expected. AirPods popularity should also continue to grow thanks to the recently released AirPods Pro but it’ll remain to be seen how the company’s other products perform.