The iPhone 11 is far more popular than the 11 Pro Max, which could impact the iPhone 12 in a big way

The iPhone 11 is far more popular than the 11 Pro Max, which could impact the iPhone 12 in a big way
The iPhone 11 comes with a versatile dual rear camera arrangement

Given its very aggressive price point, modern design, robust overall list of features, upgraded dual rear camera system, and eye-catching colors, we always expected the non-Pro iPhone 11 to prove the most popular model in Apple's 2019 handset lineup. After all, last year's "affordable" iPhone XR is still the world's best-selling mobile device, miles ahead of its higher-end and higher-priced siblings.

But while the iPhone 11 did reportedly get off to a good start at the global box-office, so did the Pro and Pro Max, which stood surprisingly close to the LCD model's initial demand. What was perhaps even more unexpected was the standout success of a 256GB iPhone 11 Pro variant that costs a whopping $1,149. As the weeks went by, though, more and more reports came in deeming the "regular" iPhone 11 the star performer of the family by a fairly large margin.

So large, in fact, that Apple may have been caught off guard, needing to make significant production adjustments to keep up with consumers' wishes. A reputable financial analyst claimed just last week that the company ordered an extra 1.6 million units be manufactured as soon as possible due to a surprising 15 percent hike in early iPhone 11 sales compared to the XR's numbers last year. Based on its usual supply chain sources, Digitimes (via MacRumors) is largely echoing that assessment today without going into so much detail regarding actual shipment figures.

Big iPhone 11 boost, small iPhone 11 Pro Max cut


While Apple would undoubtedly wish to drive as many Android users away from Google's software platform as possible, it seems that part of the iPhone 11's booming success is coming at the expense of the bigger, higher-end, and pricier 11 Pro Max. That's not exactly a great sign for Cupertino's bottom line, likely having a negative impact on the tech giant's profit margins, but on the bright side, Digitimes believes the company has recently increased orders for iPhone 11 components by a substantial 15 percent, while slashing iPhone 11 Pro Max production by only 5 percent.


Interestingly, there's no word on how the 5.8-inch iPhone 11 Pro is doing, which probably means its performance so far is essentially lining up with Apple's expectations. Either way, what seems crystal clear is that the company has a firm grasp on the production of its entire iPhone 11 family, so there are almost certainly absolutely no shortages or shipping delays on the horizon. Not even during the busy holiday season.

As far as specific numbers are concerned, previous reports suggested total iPhone 11 series sales could reach anywhere between 65 and 75 million units... in 2019 alone. However you look at that tally, it's obvious Apple has a massive blockbuster family on its hands.

Apple's 2020 iPhone plans might not be etched in stone yet


Although it's naturally far too early to have many guarantees about the specs, features, and even designs of Apple's next-gen iPhones, one thing seemed pretty much certain... until today. Namely, that all three iPhone 12 versions would come sporting super-high-quality OLED screens to complete a transition that started with 2017's iPhone X.


But the rampant success of the LCD panel-rocking iPhone 11 could lead to a major change of plans, at least according to Digitimes. That's right, it sounds like we shouldn't rule out the possibility of a 2020 lineup including yet another two state-of-the-art OLED models and a lower-quality, lower-cost LCD variant.

Of course, Apple already has a (truly) affordable LCD iPhone purportedly scheduled for a late March 2020 release, but a number of analysts have expressed doubt over the iPhone SE 2's potential to sell like hotcakes. Meanwhile, probably the most respected and prolific Apple tipster of them all expects the long-awaited second-gen iPhone SE to have a positive impact on Apple's figures from the get-go, so we should just wait and see before drawing conclusions and making such long-term predictions. 

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8 Comments

1. User123456789

Posts: 1084; Member since: Feb 22, 2019

Tons of people just want an iphone, no matter if it is a simpler version. If Apple had a $450 version like Pixel 3a, most would buy this one instead. I think soon they will kill this cheaper version to make more money ....

2. OneLove123

Posts: 1244; Member since: Aug 28, 2018

Nah, Apple buyers will buy the most expensive ones to show their status. Ahahaha

3. Whitedot

Posts: 857; Member since: Sep 26, 2017

So Apple fan base is not that rich after all. Anyway this will work very well for Apple high margins on Pro version will work even sold less and lots of regular 11's sold will add up. That is most important thing. Hook them up to Apple ecosystem is at most importance.

4. bucknassty

Posts: 1365; Member since: Mar 24, 2017

make the iphone 12 cheap as hell and charge same price... profit will be ever so strong

5. miketer

Posts: 535; Member since: Apr 02, 2015

Apple wanted to be in the forefront in removing the headphone jack. Ok, they got the name and the fame. Hoards of manufacturers followed them. I don't know in which forum i should go, but i would like to earnestly request them to bring it back. Actually it's a great great convenience to have one less accessory that needs to be charged. It's a great convenience to have premium wired head phones attached to the phone. Let it be an option for users whether to use the Bluetooth or the 3 5mm jack

6. Tizo101

Posts: 595; Member since: Jun 05, 2015

It's a money game, that's never gonna happen... Now go buy the new amazing airpods pro for a reasonable price of 250

7. caelironstaff

Posts: 16; Member since: Nov 02, 2018

For that price I can have a great set of sony wh-1000xm3 or sony wf-1000xm3 that are proven industry leading technology. Given Apple's experience in the audio world comes from Beats, I will pass, as there are many places that can prove Beats products to be overpriced for their mediocre quality.

8. Valdomero

Posts: 704; Member since: Nov 13, 2012

Of course the iPhone 11 is the best selling iPhone of 2019 same as the XR in 2018, it was because each cost less than a frikin $1k.

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