Apple iPhone 5 accounts for 40% of all web traffic generated by 4G phones

Apple iPhone 5 accounts for 40% of all web traffic generated by 4G phones
A report from mobile ad network Chitika shows that when looking only at the web traffic generated by 4G enabled smartphones released since last July, the Apple iPhone 5 accounts for 76% of that traffic. When looking at the web traffic generated by all active 4G enabled models, the latest iteration of the Apple iPhone generates a still healthy 40% of the web traffic.

Chitika's data shows that the Apple iPhone 5 remains dominant and generates web traffic that surpasses the amount that comes from the latest Samsung models by a 3 to 1 margin. We've seen similar studies show that the Apple iPad dominates tablet based web traffic.

The report from the mobile ad network comes from tens of millions of ad impressions, which also show that 70% of the smartphone related web traffic in North America comes from devices that are not 4G enabled. Of the 30% of traffic coming from those handsets that support a 4G signal, 53% were released after last July while 47% launched prior to that time.

What the data shows is that there will still be strong demand for 4G smartphones over the next few years as those currently using 3G only models start upgrading to newer handsets.


source: Chitika via electronista

Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

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28 Comments

1. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Screen is so small, you need to zoom in all the time...therefore more time spent online.

8. alterecho

Posts: 1106; Member since: Feb 23, 2012

Not everyone feels the same as you.

14. dimil1

Posts: 4; Member since: Dec 22, 2012

The Safari reader makes reading on the iPhone very easy indeed. No need to zoom or anything.

15. Roomaku

Posts: 278; Member since: Feb 06, 2012

Come on do we really have to bash Apple/iPhone/iOS every single time there is an article that has to do with them. It's getting really old. The Android fanboys are getting worse then the Apple ones now.

21. jdoee100

Posts: 334; Member since: Jun 04, 2013

This is nothing. Have you seen samsung articles? When I stop seeing samsung articles with ifans or other fans bashing samsung every single time, I'll stop bashing apple as well. What is it with apple fans, that they think they are the only ones getting bashed or criticized? They can bash others, but fans of other manufacturers can't?

27. ardent1

Posts: 2000; Member since: Apr 16, 2011

jdoee100, can you stop being unctuous? Thank you.

20. stealthd unregistered

That is not at all how web traffic works.

23. astroparthi

Posts: 25; Member since: Nov 19, 2009

oh thats y u guys are using tablet as phone... just check a pic while u r speaking in ur so called phone or tablet or whatever it is.... definitely u will laugh by urself... :D... how about a next model of ur phone with 13 inch screen...? THE NEXT BIG THING ....

2. blingblingthing

Posts: 962; Member since: Oct 23, 2012

My guess is mainly iPhone 5 users were looking at android phone ads.

24. astroparthi

Posts: 25; Member since: Nov 19, 2009

ahhh very old joke... plz grow up kid...

3. JMartin22

Posts: 2370; Member since: Apr 30, 2013

When you're stuck connecting to the Internet more often because of the slow navigating features, then you can see where that statistic comes from. Also, iOS processes data differently and is more hungry with its consumption.

4. dsDoan

Posts: 235; Member since: Dec 28, 2011

Should I comprehend this as more iPhones use the web than competing devices? or iPhones use more data for the same tasks than competing devices?

5. byazatt

Posts: 316; Member since: Oct 26, 2012

and the data will most likely not include s4 traffic in desktop mode. therefore not very accurate

6. Whateverman

Posts: 3295; Member since: May 17, 2009

I guess we're back to praising the iPhone for every little thing, huh? What happen, Android and WP getting too much attention?

7. jaychildz

Posts: 144; Member since: May 31, 2013

Stop comparing 1 phone to all these Android phones, I'm sick of that mess!

9. bigstrudel

Posts: 602; Member since: Aug 20, 2012

Well it doesn't hurt that Apple also has the fastest and smoothest web browser around in Safari. Either does having twice the battery life of the competition while browsing the web using mobile data.

11. tech2

Posts: 3487; Member since: Oct 26, 2012

'Well it doesn't hurt that Apple also has the fastest and smoothest web browser around in Safari.' Not sure about the fastest as the several videos I watched GS4 and HTC One came out almost equivalent in not on top in comparison. If either of them did it was only by a hair anyways so..... 'Twice the battery of the competition' WTF ?! are you talking about ? HTC One has better battery life while browsing on data inspite of having a larger screen. http://blog.gsmarena.com/apple-iphone-5-battery-test-is-done-proves-itself-as-a-thin-powerhouse/ http://blog.gsmarena.com/htc-one-battery-test-is-complete-results-are-in/

17. Pedro0x

Posts: 271; Member since: Oct 19, 2012

Look at anandtech battery tests.http://www.anandtech.com/show/6747/htc-one-review/3 Iphone 5 trumps HTC ONE. But that is a bit old review, maybe with new updates HTC ONE would now score higher. By the way, why is everyone bashing Iphone, it is an amazing phone. Not the best, but still very good.

19. bigstrudel

Posts: 602; Member since: Aug 20, 2012

I've seen all those tests. Kudos to HTC for the One. I loved using my AT&T One X and it also was a web browsing champ compared to its contemporaries. But one device among how many Androids can match the iphone in longevity (but not the web performance at the same time). And the iPhone 5 is going on a year old compared to brand new devices.

25. astroparthi

Posts: 25; Member since: Nov 19, 2009

One thing i like about android fans is... they claim samsung for hardware htc for battery sony for design and LG for price... ohhh boy... u cant buy all the phones just decide one and compare.... BTW the reason for poor battery in android is Flash in web services... plz dont start again that iphone dont have flash bla bla bla... plz read the reasoning article about flash by steve jobs in apple website...

28. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

One thing i like about clueless guys like you is.. They can't get their facts straight, HTC isn't for battery, in fact before this year HTC was known for bad battery life.

10. rantao333

Posts: 346; Member since: May 21, 2013

in facts, android devices need to turn off mobile data to save battery, hang while browsing internet, lag user experience are all the reasons behind it. android users turn off by all these bad experiences

13. Whateverman

Posts: 3295; Member since: May 17, 2009

Not exactly. I will take the .002 secs of "lag"over 2 years of tiny prison any day. Android doesn't have to be perfect at everything it does, especially when it does so much.

18. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Please, haven't you seen an Android recently? You should recommend your "android users" friends to upgrade from their Android 1.6 Donut phones. And Whateverman, what lag? I don't feel lag at all on my HTC One and that is with a live wallpaper.

12. rallyguy

Posts: 620; Member since: Mar 13, 2012

"What the data shows is that there will still be strong demand for 4G smartphones over the next few years as those currently using 3G only models start upgrading to newer handsets." Yes 4G traffic will increase, but not so much from people ungrading to 4G phones, but more 4G coverage available. We are talking 4G LTE right?

16. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Ah yes... another Apple article by Alan. These stories are pretty damn pointless. It just depends on what source you're asking during which month. They each have something contrary to what the other guy said the last time. Also, something which doesn't seem to be taken into account here are the reports that show that the iPhone itself just consumes more data, regardless of user traffic. Or are we glossing over that because Alan needs to polish his AAPL a bit?

22. ktsk88 unregistered

I am an apple fan since 2009 with 3 devices along the way, but this May'13 i have enough of apple and change to Android. I am happy so far and think back why i am adamant sticking to IOS all this while despite temptation and criticizing from my friends using IOS. I never regret changing over and one thing why IOS dominate the web traffic is that all the IOS apps is more data comsuming than Androids apps. Before i change over to Android, i have check all the apps/games/etc on my IOS which i used on daily basis and played with Android version so i can have all of the IOS apps exactly on my new Android device. In the end i downloaded all the same apps/games on my new Android and i can said the similiar apps/games in my IOS takes up more megabytes comparing Adnroid version. Take any apps comparison and you can see the different file sizes between the 2 OS. That's the reason why IOS dominates the web traffic compare Android. This sum up my arguments.

26. astroparthi

Posts: 25; Member since: Nov 19, 2009

u r funny friend... app size may vary but data size will not... :)

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