A report from mobile ad network Chitika shows that when looking only at the web traffic generated by 4G enabled smartphones released since last July, the Apple iPhone 5 accounts for 76% of that traffic. When looking at the web traffic generated by all active 4G enabled models, the latest iteration of the Apple iPhone generates a still healthy 40% of the web traffic.
Chitika's data shows that the Apple iPhone 5 remains dominant and generates web traffic that surpasses the amount that comes from the latest Samsung models by a 3 to 1 margin. We've seen similar studies show that the Apple iPad dominates tablet based web traffic.
The report from the mobile ad network comes from tens of millions of ad impressions, which also show that 70% of the smartphone related web traffic in North America comes from devices that are not 4G enabled. Of the 30% of traffic coming from those handsets that support a 4G signal, 53% were released after last July while 47% launched prior to that time.
What the data shows is that there will still be strong demand for 4G smartphones over the next few years as those currently using 3G only models start upgrading to newer handsets.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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