Apple iPhone 4S was the biggest competitor for the Apple iPad 2 in holiday quarter

Apple iPhone 4S was the biggest competitor for the Apple iPad 2 in holiday quarter
Tablet and e-readers are sizzling hot. According to the Pew Internet Project, ownership of these devices among adults in the States doubled in the few weeks between the middle of December and the beginning of January. Tablet sales were led by the Apple iPad 2 and the Amazon Kindle Fire. The latter, a low priced Android device, sold 3.9 million units in the holiday quarter which is tremendous considering that the device launched in November. The Amazon Kindle Fire accounted for a 14.3% share of the market.

The top tablet in Q4 was none other than the Apple iPad 2. Shipments of the Cupertino based firm's tablet rose 39% year-over-year to 15.4 million units from 11.1%. But thanks to the Amazon Kindle Fire, the iPad actually lost some share of the fourth quarter tablet market, from 64% in 2010 to 57% last year. And while IHS Suppli analyst Rhoda Alexander wrote in her report that the Kindle Fire has had a "respectable start," it wasn't the Amazon device or the Samsung GALAXY Tab that was the top competitor for the Apple iPad. That distinction belonged to the Apple iPhone 4S.

With only so much money to be spent on gifts and personal items, Apple might have cannibalized itself by launching the Apple iPhone 4S in October which cut into disposable income available to spend on its tablet, according to the IHS report. Still, the iPad finished the year with 40.5 tablets shipped. While that was a massive 168% increase over 2010's total of 15.1 million units, the tablet market expanded so much that the 62% share of the market held by the Apple iPad in 2011 was actually down from the 87% slice of the pie Apple held in 2010. Samsung finished second last year with a 9.4% market share with 6.1 million tablets shipped. Amazon was next with a 6% share. The report also said that sales of Android tablets in Q4 were helped by severe price slashing in order to compete with the Amazon Kindle Fire and the Barnes and Noble Nook.

Looking ahead to this year, the report says that because of the low priced Android tablets, and Google's acquisition of Motorola Mobility, vendors are looking to Windows 8 tablets as a way to make more money "Watch for a surge of Windows 8 and ARM microprocessor-based tablets in late 2012 and early 2013," says the IHS report. The report basically parrots recent speculation that the next Apple iPad will feature a QXGA Retina display and voice activated personal assistant Siri. iHS Suppli sees strong demand for the new Apple tablet outstripping supply in its first few months. Going back to the Amazon Kindle Fire, Alexander says the long term success of the tablet depends on the success of Amazon's business plan which calls for tablet sales bringing in orders to Amazon for content, apps and cloud based storage.

source: eWeek

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26 Comments

1. gkquiambao

Posts: 62; Member since: Nov 23, 2011

Another one of those "Apple has huge sales" kind of article. Piece of crap

3. dreammixer

Posts: 81; Member since: Feb 10, 2012

Don't like to hear facts you don't like?

22. cybervlad81

Posts: 89; Member since: Apr 04, 2011

It is just dumb, iPhone is not competition, the comparison they use to imply it is, could be compared to a declined economy... Saying iPhone is the iPad's competition is like saying Milk is in competition with Coca Cola. Yeah they are both beverages but they serve different purposes.

8. paulyyd

Posts: 340; Member since: Jan 08, 2011

hey bro, you're a piece of crap

13. gkquiambao

Posts: 62; Member since: Nov 23, 2011

there's nothing wrong with apple facts. Its just phonearena is ridiculously full of them. especially apple sales topics. like I said before, once is enough, twice is too much, 3 times is advertisement

17. gallitoking

Posts: 4721; Member since: May 17, 2011

And yet you were first... to post.... and still here you are....

21. gkquiambao

Posts: 62; Member since: Nov 23, 2011

I just want readers to know. That's all. What's wrong with that?

2. galaxyisking

Posts: 63; Member since: Nov 18, 2011

iphonearena.com i wonder how much they pay them?

12. Lucas777

Posts: 2137; Member since: Jan 06, 2011

its not like theres an overabundance of apple-luvin on this site… and there are plenty and plenty of articles about google as well… looking at the last ten articles including this one, 3 were for apple 7 for android… so seriously, how do u figure this site is pro-apple, yes maybe a few articles are, but in general definitely not

15. gkquiambao

Posts: 62; Member since: Nov 23, 2011

try reading their blogs everyday, you will notice what we are noticing. Different topic names, same apple crap advertisements

18. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i read them every day… again some are no doubt, but the majority are not--most pertain to android, just nobody complains about that because more people support android such as urself… no right or wrong but just facts

4. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Oh goodness , this is the most stupid post yet.

9. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

No it's not; the one about Steve iBloJobs getting a posthumous Grammys Trustees Award [is]…

5. windowsRocks

Posts: 155; Member since: Oct 28, 2011

Are u an Apple employee?

6. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

This is a true story, I know many people who bought the smaller saniTary nApkin because of, ironically, better [screen] absorbency and the fact that the little teeny-tiny 3.5 one was stronger and faster than a locomotive (and, capable of penetrating through brick buildings via iWiFi in a single bound) than the biG one.

24. shimmyx20

Posts: 280; Member since: Mar 03, 2009

I want some of the drugs that you are taking

7. paulyyd

Posts: 340; Member since: Jan 08, 2011

haha aw a little upset? what i don't get is if you despise apple so much then why do you click on articles that are about apple? to post your comment and make yourself look like a jackass? i don't get it -__-

10. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Only one getting upset is your sheep lil life calling people a jackass. This is a artical just to gloat about Apple. Its makes no sense to even post something like this.

11. paulyyd

Posts: 340; Member since: Jan 08, 2011

right, me asking why you guys comment on this article, saying negative things, is making me the jackass... nice grammar by the way, what are you like 13? aw i think someones mad ;)

14. dreammixer

Posts: 81; Member since: Feb 10, 2012

Actually you and the rest of the fandroid crew are mad. Life must suck when the highlight of your day is trolling Apple articles. Especially today with all the positive Apple news.

20. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Oh go cry me a river then the 2 of you can meet up and make out with one another.

16. gkquiambao

Posts: 62; Member since: Nov 23, 2011

I haven't read this article yet for your information. Because I know whats in it. Full of apple crap, lol.

23. ghost__uwi

Posts: 175; Member since: Nov 28, 2011

Head of Ipad Development: So apparently the iphone 4s department feels it can take our sales :@

25. ENIGMA

Posts: 81; Member since: Feb 17, 2012

We beleive apple is losing market to android we think that is the reason ov price cut we ask apple about it they told us that they need to make more money we beleive apple is in panic and scared ov android we are not happy we like that

26. ENIGMA

Posts: 81; Member since: Feb 17, 2012

Just to be clear i am am apple fan reinvented apple royally here i can take criticism ov apple when fair i do i do not hate android i am against unreasonable comments both by apple/android fanboyd i definetly aim to irritate apple fanboys hehehaha will the real apple fans please stand up please stand up we are apple royally the more the merrier as all the ifans will dissapeat we dont like that we like that

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