Apple calls on Jony Ive to narrate a product video for the Designed by Apple in California” book



Back in November, Apple introduced its next hot selling item launched just in time for the holiday season. It was a coffee table book with 450 photographs of Apple products beginning as far back as the iMac from 1998. The title of the book is "Designed by Apple in California." The large version of the book (13" x 16.25") costs $299, while the small version of the tome (10.20" x 12.75") is priced at $199.

Today, Apple released a product video for the book, turning once again to the voice over talents of design chief Jony Ive to narrate the video and discuss how highly design is thought of at Apple. Perhaps the best reason Ive gave to purchase the book is laid out in his sentence saying that "You understand the nature of an object so much more, when you understand how it came to be." He points out that there are many stories inside the book, told through the pictures of these devices that collectively made Apple what it is today.

The book makes a great (if not costly) holiday gift to the Apple fan on your shopping list. Check out the product video at the top of the story so you can get a better feel of what "Designed by Apple in California" is all about. You can find the book at certain Apple Stores and in the online Apple Store.


source: Apple (1), (2)

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