Get the best Black Friday deals on mobile tech here!

Apple's latest product: a book

Apple's latest product: a book
Today Apple unveiled its latest product – a design book, containing 450 photos of Apple products. Some of the showcased designs date as far back as 1998's iMac. It also features information on the materials and techniques that Apple's design team used the past two decades. The book is named “Designed by Apple in California”.

Jony Ive, Apple's chief design officer, explained that the book is dedicated to the memory of Steve Jobs himself. Ive also explained the reasoning behind creating the book.

“Designed by Apple in California” will be available in two different editions – Small (10.20” x 12.75”), which will set you back $199 and Large (13” x 16.25”), carrying a $299 price tag. The book will be available at Apple's online store and select Apple Stores around the world, such as the ones in London, Syndey, Paris and Berlin, starting tomorrow (16 November, 2016).

source: Apple


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless