Apple App Store downloads set a new record last month

Mobile app marketing platform Fiksu has revealed that a record 7.8 million downloads took place last month in the Apple App Store, among the top 200 free iOS apps. The success of the Apple iPhone 6 and Apple iPhone 6 Plus is said to have a lot to do with the record, since buyers of the two new models would have to download and reinstall their favorite apps on the new handsets. Sequentially, downloads improved 42% from September, and 39% from October of 2013.

With the larger 4.7-inch screen on the iPhone 6, and large 5.5-inch glass on the iPhone 6 Plus, this upgrade cycle was expected to be a strong one for Apple. As far as apps are concerned, with many Apple iPhone users updating to the bigger screened models, and reloading their favorite apps on their new handsets, the costs of attracting new customers to iOS apps declined to $2.16 in October from $2.25 in September. The price of advertising in the App Store is rising because of the holiday season, and due to strong demand for the new iPhone models. Cost per Install ads, a marketing option that charges the developer for placing an ad only when a target downloads the app, rose 21% sequentially to $1.46. Year-over-year, such ads rose 59% in price.

Apple is expected to sell 71 million iPhones this quarter, according to connected analyst Ming Chi-Kuo. Of that amount, 56 million is expected to be made up of iPhone 6 and iPhone 6 Plus sales. If these figures turn out to be true, App Store downloads will probably continue to set new records for the next few months.


source: BGR