Analysts split on Microsoft Surface sales projections

Analysts split on Microsoft Surface sales projections
We're all pretty curious to see just how the Microsoft Surface is panning out, but it looks like analysts won't be able to help all that much. Microsoft has pushed hard to market the Surface, and Steve Ballmer has been positive, but very vague about both the Surface and Windows Phone 8 sales. Two different analyst firms came out with Q4 sales projections for the Surface, and the estimates are pretty far away from each other. 

The original projection for the Surface had the tablet aiming for the 1 million to 2 million range for Q4 sales from brokerage firm Detwiler Fenton, but now the firm thinks that range is far too high, and has adjusted its projection down to the 500,000 to 600,000-unit range. Detwiler even went so far as to say that Microsoft's strategy is "in disarray", and cited the pricetag as reasons for the adjustment. 

However, Rhoda Alexander of IHS iSuppli is far more positive on the Surface tablet saying that sales could reach as high as 1.3 million units for Q4. Of course, given that Microsoft has reportedly cut orders for the tablet, so we're a bit more likely to believe Detwiler over Ms. Alexander. It seems we may just have to wait for the Microsoft Q4 earnings call to get the truth. 

source: Forbes & CNET via BGR 1 & 2

Related phones

Surface RT
  • Display 10.6 inches
    768 x 1366 pixels
  • Camera 1 MP (Single camera)
  • Hardware NVIDIA Tegra 3 T30, 2GB RAM
  • Storage 32GB, microSDXC
  • OS Windows RT



17. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I hope one thing Microsoft doe when they introduce their New "Surface #2" is to have only one Model of the Surface 2 and have it run only window 8 Pro. The Microsoft made store Apps running only Windows RT tablet which will be smaller than this time should be simply named "MS RT " this will take the confusion out of which surface computer to buy because there will be only one "Their Best",. Microsoft also has to make a 9 inch diagonal 4 by 3 type screen shaped Tablet computer because some People find them easier to hold to read text. than a 16 by 9 Tablet computer. Microsoft New windows "Surface Pro is said to have a larger screen so when you try to read from it in the Portraiture(Vertical) position.this big Tablet will be awkward to hold. Also Microsoft has to put the Surface Computer Pro Tablet computers on sale at other locations than their Web site and their 34 stores if they want to sell them in volume because if PEOPLE do not see them they will not buy them it is simple as that. so they must be sold in Sears, BestBuy, Wal-Mart, Kmart, Target, Macy's, JC Penny and ect as well as at more web sites Like and ect If Microsoft fails to do this they will not sell enough "Surface" computers to make any real impact on the market. they have to sell where Apple does not.

16. cdgoin

Posts: 614; Member since: Jul 28, 2010

I agree to expensive.. and I want the full version not the RT version. Sorry MS.. RT was DOA.. if it doesnt work with legacy programs I am not interested. I'm a MS fan too.. which should say something.

15. MetroPhase

Posts: 12; Member since: Nov 24, 2012

Says analysts... Nothing to see here folks.

9. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

If Surface was selling like hotcakes on a cold winter day, Ballmer would be screaming his head off about it. Given the absence of pre-emptive press announcements, I suspect the Surface sales aren't doing terribly well.

13. MeoCao unregistered

I think it needs only for Surface to sell as "lukewarm cakes" to make Ballmer heat up and blow it all over the top. we know very well how inflammable and "trustworthy :(" this guy is. LOL

14. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

And since the silence from Ballmer is rather on the deafening side, something causes me to suspect that Surface hasn't even been selling like lukewarm cakes.

6. MeoCao unregistered

MS got almost everything wrong with Surface.

5. MC1123

Posts: 1256; Member since: Nov 12, 2012

coz microsoft offers it with a wrong price with low spec (low res and you can only use 20Gb of memory)!!! and most manufacturer that makes RT or win8 (lenovo asus samsung etc etc) cant push it to low end due to the license fee! if microsoft could just offer it with 399 and $449 with touch cover, people might really consider it! but no.... so, im hoping the next surface, the rumored surface RT 2, the one with 8.6", will be HD but with more affordable pricetag! should be $399 or $449 with touch cover!

2. rusticguy

Posts: 2828; Member since: Aug 11, 2012

For me Price is important. Items that do not fall in the given price band aren;t even in consideration list. Windows is LATE and to make matters worse the CEO talks filth against competitors products. Learn from Google :).

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