2025 was Apple’s biggest services year ever – here’s what skyrocketed

The start of a new year is always a good time to look back, and Apple is doing just that by showing how strong 2025 was for its services.

Apple services crush records in 2025

The Cupertino tech giant proudly shared that 2025 was a record-breaking year for its services, with big growth, expansion around the world, and continuous innovation. Services like Apple Podcasts, Apple TV+, and Fitness+ all hit major milestones last year.

And because I know companies usually throw in way too many extra marketing details, I’ll just give you the main numbers and what made Apple services so successful last year:

• Apple Music reached record numbers last year, with more people streaming and signing up than ever before.
• The App Store now sees over 850 million people using it every week around the world.
• Since 2008, developers have made more than $550 billion through Apple’s platform.
• Apple Pay stopped over $1 billion in fraud globally – that’s a lot of potential headaches avoided.
• Merchants using Apple Pay saw over $100 billion in extra sales worldwide.
• Shazam recognized more than a billion songs every single month.
• Thanks to AirTag and Find My working with airlines, the number of truly lost luggage dropped by 90%, according to SITA’s WorldTracer system.
• Apple TV hit new highs in December 2025 for total hours watched.
• Apple Fitness+ grew its reach, launching in 28 more countries and regions.
• Apple Maps brought its Detailed City Experience to even more cities and locations.

Service by service: Apple Music, App Store, and more

Let’s start with Apple Music – it had its best year ever in 2025, breaking records for both listenership and new subscribers. And you see, it also celebrated its 10-year anniversary with the biggest product update since launch. We got cool features like your most-streamed songs, Lyrics Translation and Pronunciation, and more.

Meanwhile, the App Store also had a huge year. Over 850 million people used it weekly across 175 countries and regions, helping developers grow their businesses and reach new customers worldwide. And just to remind you, developers have earned more than $550 billion on Apple’s platform since 2008.

In 2024 alone, the App Store ecosystem facilitated $1.3 trillion in developer billings and sales, with over 90% of that going directly to developers. I mean, that’s massive. But, you see, that’s only one side of the story – a lot of developers are still frustrated with Apple’s App Store rules and fees, and because of that, regulators have stepped in to push for changes.

Now, moving on to Apple Pay. The platform is live in 89 markets, with over 11,000 banks and network partners. According to Apple and industry data, last year Apple Pay stopped over $1 billion in fraud and also generated more than $100 billion in extra merchant sales globally.

2025 also made Apple Wallet even more useful in daily life – from securely showing your ID, to making air travel easier, to tracking online orders. In the US, Apple introduced Digital ID, letting users add a Digital ID from a US passport to Wallet and securely present it with iPhone or Apple Watch at TSA checkpoints for domestic flights.