Watch Tim Cook's full D11 interview: Jony Ive work on iOS 7 'magic', market share not Apple's game
1. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)
I think someone should've told him Jony Ive designs hardware, not software. iOS 7 will be a disaster.
3. TheBitterTruth (unregistered)
I don't think so. Apple must have to redesign its UI otherwise they will lose their battle.
15. TheBitterTruth (unregistered)
and you know what is thebittertruth?
You are dumb.
4. darkkjedii (Posts: 14505; Member since: 05 Feb 2011)
No you want it to be a disaster. Stop convincing yourself.
8. roldefol (Posts: 3260; Member since: 28 Jan 2011)
And what do Android fans have to gain from a potential iOS "disaster"? A little temporary schadenfreude? Let's not forget the impact iOS has had on the entire mobile landscape. Innovation by Apple, Google and MS is good for us all.
12. mafiaprinc3 (Posts: 395; Member since: 07 May 2012)
competition is always good for innovation in the tech industry
18. stealthd (Posts: 1025; Member since: 12 Jun 2011)
They made Ive "head of human interfaces" or something a while ago, meaning he no longer just looks over hardware. You really think Tim Cook wouldn't know what his own executive employees are doing?
2. TheBitterTruth (unregistered)
"SIR JONY IVE"
7. zibbyzib2000 (Posts: 214; Member since: 18 Nov 2010)
What the heck was up with that lady's mini orgasm at 0:26 haha
9. roldefol (Posts: 3260; Member since: 28 Jan 2011)
Funny, Apple execs weren't so quick to dismiss their market share a couple years back when the iPad had 85% of the tablet market. I guess it's only important when you're winning.
10. g2a5b0e (Posts: 3278; Member since: 08 Jun 2012)
I was thinking the same.
"It's not at all about market share..."
It's funny how that becomes the case when you're no longer on top.
16. gallitoking (Posts: 4704; Member since: 17 May 2011)
funny Apple still has the number 1 spot in tablet market share.. unless you can either prove me wrong or backpedal your comment..
19. stealthd (Posts: 1025; Member since: 12 Jun 2011)
Apple's business model doesn't depend on them having high market share. Macs have been a minority for decades, yet Apple has remained profitable (and their PC business is still growing while Dell/HP are in decline). It's the same with the iPhone, it was never dominant in terms of market share. Even when it was new, it was still eclipsed in market share by Symbian/BB/etc.
14. PhoneCritic (Posts: 423; Member since: 05 Oct 2011)
Well that's what every CEO says in light of dropping market share because of the impact it will have on existing shareholders. Cook knows the truth but he can just come out and say " yeah were losing market share because Google and Samsung are coming on strong I don't think we can hold back their success" That would cause a run on the stock. Remember Elop and his disastrous remark the "burning platform" before Nokia even had a wp device to introduce
( took them about a 1 year I think before the first windows device was offered ).
No Cook said the right thing. However, I would take a wait and see approach on this as Mr Ives can't make such drastic changes to the OS or Apple faces Alienating its users that love ease and simplicity and if it doesn't make big changes then it will fall further behind. It's not a win win situation in my opinion for Apple because they established such a solid brand - that it can't be tampered with ( can't change the Coke formula < remember that big debacle>) or else face a sever backlash. iOS7 has to fall some where in between to be considered somewhat a success.
17. gallitoking (Posts: 4704; Member since: 17 May 2011)
I wonder how much Mr. Jobs charged for that interview.. and if the had coffee
20. willard12 (Posts: 1088; Member since: 04 Jul 2012)
True, Apple doesn't care about market share. Just ignore their latest ads "more pictures taken with the iPhone than any other camera, more music played on the iPhone than any other phone".