Watch Tim Cook's full D11 interview: Jony Ive work on iOS 7 'magic', market share not Apple's game
We've been posting bits and pieces about Tim Cook's lengthy annual interview at the D11 conference, and now the full video is posted online for you to hear things in context.
The CEO of the world's most profitable tech company reiterated that in the post-PC world success will come to those who fuse together top-notch hardware, software and services until you don't know "what is what". Sounds about right, but one area Apple's been stalling lately has been iOS, and it turns out that Tim Cook is extremely pleased with his decision to get rid of Scott Forstall and hand over the iOS look and feel to the brilliant designer mind of Sir Jony Ive. WWDC is just a few days away, so we'll know more about the results when iOS 7 gets announced very soon.
Tim Cook also announced that Apple has bagged the former EPA boss Lisa Jackson to head its environmental efforts, which is a commendable hire, of course, and one case where the revolving door between the public and private sectors is not such a bad thing.
As for the rise of capable competition and Android's unabating market share lead, Apple's CEO replied that it's not at all about market share, but the best products that take the choice and guesswork out of the consumer's purchase decision, and they've always had capable competition in the face of Microsoft, now adding Samsung and Google, but have always been able to put up a good fight.