Tim Cook makes his first move, promotes iTunes chief Eddy Cue to help Apple’s iAd
Apple’s new chief executive Tim Cook promised he won’t change the spirit of the company, but that doesn’t mean he won’t change its structure - his first major move was to promote iTunes and App Store head Eddy Cue to Senior Vice President of Internet Software and Services. Cue will report directly to Tim Cook and join a team of 10 management executives.
Cue will now be responsible for Apple’s iAd division, which has been struggling since it was introduced last year. The promotion of Cue fills a vacant position left in August when former head of iAd Andy Miller left the company. But Eddy Cue’s new responsibilites range beyond that including Apple’s cloud services like the iTunes Store, App Store, iBookstore and iCloud.
The new vice president was ranked as the second most creative person in Apple after Steve Jobs, credited for his successful experience running both iTunes and the App Store. Cue has been with Apple for 22 years and he has previously also helped Cupertino roll out its firts online store in 1998.
Recently, Cue has been getting more media attention as he was involved in Apple’s direct negotiations with music labels for licensing iCloud deals and he was also at the unveiling of The Daily for iPad.