What would it take for an Apple iPhone owner to switch to a Samsung phone? According to the same survey, 24% would do it if it were a free swap, and 16% would make the trade if the Samsung handset was offered to them at a lower price point. Outside of pricing, 21% would swap their iPhone for a Samsung branded smartphone based on the latter having a longer battery life. 18% would do it for a larger screen-size and 3% would make the change if they saw a celebrity using a Samsung phone. By the way, 16% of iPhone users surveyed said that they would never exchange their iPhone for another smartphone under any condition.
So what is it that prevents iPhone users from switching to a new phone? A quarter of the respondents with an iPhone said that the fact that their friends and family have one is a reason not to switch. 21% cite the better features on the device as the reason why they stay with it, while 19% say they exclusively use Apple products.
When do consumers upgrade to a new phone? 38% will wait until their 2-year contract has expired no matter how spectacularly spec'd a new model might be. 23% wait until their phone is broken. 16% will buy the new model within six months of its launch and 13% can only hold on for a month before buying the new unit. 6% will buy the new phone on the day it launches, while 4% will pre-order the hot drool worthy new handset.