x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Samsung trial evidence reveals Apple patting itself on the back for silent presence at events, studying the competition

Samsung trial evidence reveals Apple patting itself on the back for silent presence at events, studying the competition

Posted: , by Daniel P.

Tags:

Samsung trial evidence reveals Apple patting itself on the back for silent presence at events, studying the competition
For a company that says it doesn't pay much attention to the competition, do focus groups and the like, Apple certainly showed it does all those things as all human firms, at least from time to time. The revelation comes with court documents that keep leaking from the trial with Samsung, which in turn is trying to prove Apple does look at what others are doing.

The latest of docs that show Apple is actually paying a lot of attention to what is going on in an industry it is in, or intends to conquer, is a confidential slideshow reporting the happenings at the 3GSM Congress Trade Show before the iPhone is launched, where Apple didn't have a booth or a presentation.

The slides are called "iPhone present, but not present...", and reach a level of detail typical for Cupertino, counting even how many times the words "iPhone, Apple or DRM" were mentioned - "1 in 10 words". Apple's EMEA product marketing team charged with putting together the trade show report said in one of the bullet points: "All operators giving very positive comments as they do not want to spill their chances of ranging the iPhone". 

And the conclusion is that: "Although Apple was not present showcasing the iPhone, we were quietly setting the tone and were mentioned in each media, operator and handset vendor discussion". There are other nuggets in there: "Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone", size comparisons of the iPhone with Samsung F700 and the LG Prada phones, as well as general observations on the trends such as:

Better looking

• The era of the handset as a purely utilitarian tool is definitely over and the devices have become an expression of their owners' fashion sense and personality.
• Some are all beauty, sex appeal and no brains (meaning outstanding features)
• The new LG Prada and Shine, Mororola KRZR K3 and Samsung U300 are perfect examples

Thinner

• While size 0 models are banned from London fashion week, handset vendors are still fighting for the title “Thinnest handset”.
• Anorexia is the trend, but still packed with lots of features
• Thin is the trend for all form factors wether that be stick, clamshell, slider, swivel, PDA/smartphone
• Samsung is clear winner
We can't wait to see what today's trial leaks will bring.

source: CNET

22 Comments
  • Options
    Close




posted on 16 Aug 2012, 04:19 3

1. MeoCao (unregistered)


Apple was winning so they did not have to look too closely at what others were doing. But I think now SGS3 files are piling up somewhere at Cupertino.

posted on 16 Aug 2012, 08:07 3

13. -box- (Posts: 3571; Member since: 04 Jan 2012)


These references seem to predate the iphone or relate to the original iteration.... LG Prada and Samsung F700 are clues. Explains why the iphone series was gradually made skinny though. Too bad they didn't figure out that hard sharp edges make for a "look and feel" that is unpleasant, and forces many owners to get cases for their device, negating the attempt at thinness

posted on 16 Aug 2012, 18:19 2

21. jroc74 (Posts: 4076; Member since: 30 Dec 2010)


I find it funny that the iPhone isnt present....and the F700 and LG Prada is....

Coincidence? This alone should have Samsung in the clear for the home button and round corners....

posted on 16 Aug 2012, 04:24 23

2. tedkord (Posts: 3953; Member since: 17 Jun 2009)


They were clearly looking at the Android notification system.

posted on 16 Aug 2012, 05:19 4

7. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


hahaha......indeed!

posted on 16 Aug 2012, 08:19 4

14. InspectorGadget80 (Posts: 5664; Member since: 26 Mar 2011)


they got away with it and still SUES/BAN certain Device. Apple surely will try to copy from JELLYBEAN.

posted on 16 Aug 2012, 04:25 8

3. SGSatlantis (Posts: 205; Member since: 20 Jul 2011)


"Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone"
Meizu... good luck

posted on 16 Aug 2012, 04:50 2

4. JC557 (Posts: 707; Member since: 07 Dec 2011)


Considering that they only sell their phones in China it shouldn't be too bad. They do make pretty good MP3 players but everything else is meh, especially software-wise.

posted on 16 Aug 2012, 04:54

5. SGSatlantis (Posts: 205; Member since: 20 Jul 2011)


Well in case they go global then, or decide to make an iPod Touch competitor.

posted on 16 Aug 2012, 05:08 2

6. JC557 (Posts: 707; Member since: 07 Dec 2011)


I thought they already did make an iPod Touch competitor for the Chinese market? Either way it still wont see the light of day in the US...officially that is.

posted on 16 Aug 2012, 05:56 1

10. Aeires (unregistered)


Apple wants desperately to own the Chinese market, attacking Meizu would be suicidal to that end.

posted on 16 Aug 2012, 07:12 5

11. roscuthiii (Posts: 1722; Member since: 18 Jul 2010)


Meizu won't hear from Apple unless they start becoming really profitable.

posted on 16 Aug 2012, 11:43 1

17. remixfa (Posts: 13902; Member since: 19 Dec 2008)


meizu wont hear from apple because they are a Chinese company. Good luck suing a Chinese company in china.

posted on 16 Aug 2012, 18:15

20. jroc74 (Posts: 4076; Member since: 30 Dec 2010)


"Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone"

And yet Apple is trying to throw the kitchen sink at Samsung...lol.

They already tried to sue Meizu tho....and lost. And that may be why they are going so hard at Samsung. Thats why I have a lil hope for Samsung. Cuz the real iPhone copy is the phones made by Meizu.

posted on 16 Aug 2012, 05:20 1

8. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Apple is the industry leader. Of course they look what Industry is doing, just to make sure they are behind enough. They have rarely been influenced by it, and when they did, they did it with using some common sense, not expensive market researches like others do.

posted on 16 Aug 2012, 05:46

9. anywherehome (Posts: 971; Member since: 13 Dec 2011)


yes, Apple doesnt need even to think....he just knows what we need :-D

posted on 16 Aug 2012, 11:02

16. lyndon420 (Posts: 1642; Member since: 11 Jul 2012)


If apple builds it, you'll buy it.

posted on 16 Aug 2012, 14:46

19. anywherehome (Posts: 971; Member since: 13 Dec 2011)


I keep myself right......so never a penny for rotten Apple, Microsoft, Intel ;)

posted on 16 Aug 2012, 07:13 4

12. roscuthiii (Posts: 1722; Member since: 18 Jul 2010)


Of course Apple was paying attention to their competitors... how else are this far into lawsuit-mania?

posted on 16 Aug 2012, 10:43 5

15. networkdood (Posts: 5617; Member since: 31 Mar 2010)


Apple loves contradiction.

posted on 16 Aug 2012, 13:21 1

18. speckledapple (Posts: 877; Member since: 29 Sep 2011)


If I were a judge and I wanted someone to make their case by proving that their accusations are similar to what both do, this would be the way to do it. Smart moves.

posted on 16 Aug 2012, 23:54 1

22. webOSlove (Posts: 101; Member since: 20 Feb 2012)


Aha I knew Apple would pull some crap like that ! They copied the webOS wave launcher and Android notifications .

Want to comment? Please login or register.

Latest stories